Position Summary: The Director of Sales will be responsible for the development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction.
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Essential functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Direct the solicitation efforts of the sales through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the Hotel.
2. Develop and implement sales strategies, packages, yield strategy, room rate mix, space release policies, contacts, catering segment mix and pricing strategies along with the Director of Revenue.
3. Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
4. Soliciting group business within different market segments via telephone prospecting and outside sales calls.
5. Maintaining rapport and developing future business with exiting contacts.
6. Developing and maintaining relationships with key clients in order to produce group business, including rooms sales, F&B sales, and catering/banquet services.
7. Attending networking events, developing and maintaining good relationships with officials and representative of local community groups, companies, and trade organizations, and attending local and out-of-town meetings and conventions in order to generate sales for the hotel. Professionally represent in the community and industry organizations.
8. Conducting site tours.
9. Developing contracts and following up with customers.
10. Developing and managing the departmental budget and monitoring sales activity and performance to ensure sales meet or exceed established profit plan and to accurately report variances/projections to management.
11. Complete the required report for the Vice President of Sales and Marketing and other key company leaders as instructed.
12. Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or separations when appropriate. Establish, monitor and measure the sales team booking goals and incentive plans.
13. Ensure proper coverage of key accounts, assist with site inspections, client entertainment, trade shows and FAM trips.
14. Oversight of social and digital marketing and public relations.
15. Ensure training programs are conducted regularly and Marriott standards of performance are met. Give guidance and counsel staff toward improvement.
16. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
17. Ensures guest and team members satisfaction, while maintaining market competiveness and exceptional financial performance.
18. Anticipate and address guest issues and establish a proactive process to promote guest satisfaction.
