Analyst, Destination Technology

Local Candidates Only – Relocation Package is not Offered

SUMMARY

The Data Analyst is responsible for ensuring the accuracy, reliability, and usability of the organization’s data. This role focuses on maintaining data flows into the cloud data warehouse, monitoring data pipelines to ensure everything functions as expected, and delivering insights through reporting and visualization. The analyst plays a key role in supporting marketing, sales, partnership, and business intelligence teams by providing timely analysis, developing dashboards, and ensuring that the organization’s data infrastructure continues to run smoothly.

The ideal candidate will bring a mix of technical and analytical skills—comfortable writing SQL, validating data quality, building dashboards, and troubleshooting pipeline issues. This position is well-suited for someone who is detail-oriented, curious, and eager to leverage data to inform business decisions while keeping the data environment stable and reliable.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Monitor and validate data pipelines to ensure timely and accurate data flow into the cloud data warehouse.
• Perform routine checks on data infrastructure to confirm reliability and implement/document data quality checks, ensuring accuracy, consistency, and completeness of key datasets.
• Build, maintain, and optimize workflows and recurring reports and dashboards in Power BI.
• Develop automated workflows to reduce manual tasks.
• Use SQL to query and analyze data stored in the cloud data warehouse.
• Support ad hoc reporting and analysis requests across marketing, sales, partnerships, and business intelligence teams.
• Provide insights on campaign performance, customer engagement, and other KPIs to inform marketing and business strategies.
• Enhance customer data in privacy compliant manner through integration with third-party data sources, ensuring enriched profiles that support targeted marketing and audience segmentation.
• Utilize data sources to develop audience segmentation to support personalization initiatives, providing analysis on visitor trends and data insights to further enhance sales & marketing.
• Document reporting processes, data definitions, and pipeline monitoring procedures for transparency and continuity.
• Collaborate with cross-functional teams to understand data needs and deliver actionable insights. Assist with organization and categorization of data to support mixed marketing attribution models. 
• Assist with troubleshooting and resolution in coordination with technical stakeholders.
• Collaborate with marketing, business intelligence, sales, and partnership teams in execution and development of ongoing research, data analysis and reporting needs including the development of presentations summarizing data with actionable recommendations and conclusions
• Analyze visitor behavior, market trends and tourism industry datasets to inform destination strategies.
• Other projects and tasks as assigned by AVP Digital & MarTech, and SVP Business Intelligence.

QUALIFICATIONS, EDUCATION, AND EXPERIENCE

• Bachelor’s degree in Data Science, Information Systems, Business Analytics, Economics, Marketing, or a related field; or equivalent hands-on experience.
• 1–3 years of experience in a data analyst role or similar.
• Proficiency in SQL, with the ability to query and transform data.
• Experience building data visualizations and dashboards in Tableau, Power BI, or Looker.
• Strong analytical and problem-solving skills, with the ability to interpret complex data into clear, actionable insights for marketing and executive audiences.
• Ability to analyze visitor behavior, market trends and tourism industry datasets to inform destination strategies.
• Familiarity with cloud-based data warehouses (Snowflake, Redshift, BigQuery, or similar).
• Experience with marketing analytics, tourism data, or hospitality industry metrics a plus.
• Strong communication skills, including the ability to explain findings to non-technical audiences.
• Attention to detail, with the ability to manage multiple tasks and meet deadlines.
• Ability to work independently and collaboratively in a team environment.
• Able to work on-site in the West Palm Beach office at least three days per week.

EQUAL EMPLOYMENT OPPORTUNITY

DISCOVER THE PALM BEACHES is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. 

WORK ENVIRONMENT

Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work and some business travel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

OTHER INFORMATION

This position description is meant to describe the general nature and level of work to be performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.