SOCIAL MEDIA MANAGER AND CONTENT CREATOR

POSITION SUMMARY: The Social Media Manager and Content Creator will be responsible for the ongoing marketing and growth of our social media presence across multiple brands, aligning with our business and marketing strategy. This position manages and generates social media content, maintains brand image through thoughtful and strategic engagement, tracks and reports metrics across all social media channels, and produces appealing product photography for use in eCommerce and retail capacities.

ESSENTIAL FUNCTIONS:

1. Develop and execute social media strategies to across Facebook, Twitter, Instagram and other platforms.
2. Create relevant, high-quality content for various social medial channels. Monitor real-time online conversations, respond to inquiries, and engage with followers.
3. Track and analyze social media metrics. Act as the key point of contact for product photography for the internal R&D, product management, and creative teams.
4. Generate dashboards.
5. Maintain relationships with vendors and other external resources.
6. Utilize intranet platforms such as GraphicsMaker, RMCF Connect, IFX, and Image Libraries. Collaborate with photographers during product photoshoots. 
7. Perform photo editing tasks to enhance and prepare images for various marketing channels.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

Minimum Qualifications

• 4+ years of marketing and/or communications experience.
• 4+ years of photography experience, preferably product-related in CPG goods, confections, consumables, or similar field.
• Advanced hand-on understanding of professional photography equipment, studio lighting, presentation, and post-production editing.
• Proven experience in social media management, content creation, and reporting.

Preferred Qualifications

• Copywriting