Marketing Analytics & CRM Manager

Responsibilities 

The Marketing Analytics & CRM Manager is responsible for optimizing marketing performance and maximizing customer lifetime value through data-driven strategies. This role oversees the data, reporting, and operations of the CRM platform, ensuring seamless execution of campaigns across email, SMS, and paid media. Collaborating closely with creative, digital, and product teams, the manager leverages analytical insights and operational excellence to drive measurable growth and continuous improvement in marketing effectiveness. 

Essential Functions: 

• Manage and optimize CRM platforms including email, SMS, and customer data integrations to ensure seamless communication and personalization: In this role, you will oversee the configuration and performance of CRM systems, ensuring that email and SMS campaigns are effectively reaching the right audiences at the right time. By integrating customer data across platforms, you’ll enable personalized experiences that drive engagement and loyalty. Your work will ensure that communications are not only automated and scalable but also tailored to individual customer journeys. 

• Analyze performance marketing metrics using tools like Google Analytics, paid media reports, and acquisition funnels to identify opportunities and improve campaign effectiveness: You will be responsible for monitoring and interpreting key performance indicators across digital marketing channels. Using tools such as Google Analytics and paid media dashboards, you’ll assess the effectiveness of acquisition funnels and identify areas for optimization. Your insights will guide strategic decisions, helping to allocate budget efficiently and improve conversion rates. 

• Deliver dashboards and insights that track key performance indicators such as ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV): This role involves building and maintaining dashboards that provide clear visibility into marketing performance. You’ll track metrics like ROI, CAC, and LTV to evaluate the success of campaigns and inform future strategies. Your ability to translate data into actionable insights will be critical in driving sustainable growth and maximizing marketing investments.  

• Execute and automate lifecycle campaigns that enhance customer acquisition, engagement, and retention through targeted messaging and workflows: You will design and implement automated lifecycle campaigns that nurture leads and retain existing customers. By leveraging segmentation and behavioral data, you’ll create targeted messaging that resonates with users at each stage of their journey. These campaigns will be key to increasing engagement, reducing churn, and driving long-term value. 

• Collaborate cross-functionally with brand, creative, and ecommerce teams to develop and implement data-driven marketing strategies: Working closely with internal stakeholders, you’ll ensure that marketing strategies are aligned with brand goals and customer expectations. Your collaboration will help bridge creative vision with analytical rigor, resulting in campaigns that are both visually compelling and performance-oriented. Together, you’ll drive cohesive initiatives that support business objectives across channels. 

Qualifications: 

• Proficiency in Google Analytics and CRM/email platforms such as HubSpot, Braze, or similar tools. 

• Strong SQL skills and/or experience with data visualization platforms like Looker or Power BI. 

• Proven track record of measuring and improving key metrics such as Customer Acquisition Cost (CAC), retention, and Return on Investment (ROI). 

• Excellent project management and cross-functional collaboration skills, with the ability to work effectively across marketing, creative, and technical teams. 

Experience: 

• 5+ years of experience in marketing analytics, CRM, or marketing operations.

Knowledge, Skills, and Abilities: 

• CRM Strategy & Execution: Strong ability to manage and optimize CRM platforms for personalized customer engagement. 

• Analytical Thinking: Skilled in interpreting marketing data to uncover insights and drive performance improvements. 

• Lifecycle Marketing: Expertise in designing and automating campaigns that support acquisition, engagement, and retention. 

• Data Visualization: Proficient in building dashboards using tools like Looker, Tableau, or Google Data Studio. 

• Collaboration & Communication: Excellent interpersonal skills to work effectively with cross-functional teams and translate data into actionable strategies. 

• Technical Proficiency: Comfortable working with APIs, customer data integrations, and marketing tech stacks. 

• Project Management: Ability to manage multiple campaigns and initiatives simultaneously, meeting deadlines and KPIs. 

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. 

Travel: No travel 

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. 

This position is classified as “in-person,” which means the physical office in Orlando. 

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.   

At Margaritaville at Sea, your total rewards package is much more than your base salary. We  provide comprehensive and innovative benefits to meet your needs, including: 

Health Benefits: 

• Cost-effective medical, dental and vision plans 

• Employee Assistance Program and other mental health resources 

• Additional programs include company paid term life insurance and disability coverage  

Financial Benefits: 

• 401(k) plan that includes a company match 

Paid Time Off 

• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.  

• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days.  Part-time with benefits employees receive time off based on the number of hours they work.   

Other Benefits 

• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends 

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement. 

In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns. 

Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation,  gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.