Content Marketing Specialist

Enstrom Candies is looking for a creative and results-driven Content Marketing Specialist to join our team! This role is perfect for someone who’s passionate about community engagement, digital marketing, and building authentic brand experiences. If you have a knack for creating content that connects with audiences and drives results — we want to hear from you.

At Enstrom, we’re more than just world-famous toffee. We’re a passionate team dedicated to quality, tradition, and delivering joy in every box. As part of our marketing team, you’ll help us share that joy with the world.

A portfolio showcasing your content work is required with your application and resume

ESSENTIAL POSITION FUNCTIONS & RESPONSIBILITIES:

The Content Marketing Specialist plays a key role in supporting Enstrom Candies’ marketing goals through the development and execution of engaging social media content, email campaigns, and digital marketing initiatives. This role works closely with the Marketing Director and Creative Director to implement strategies that drive engagement, grow brand awareness, and support business objectives, within Enstrom Candies’ established brand voice. This is a newly created position focused on supporting Enstrom Candies’ efforts in digital engagement and marketing content creation.

DUTIES & RESPONSIBILITES:

1. Content Creation: Write marketing copy for emails, social posts, and digital marketing materials. Source and coordinate photography, graphics, and other assets as needed, working in collaboration with the Creative Team.
2. Social Media Management: Plan, create, and schedule content across social media platforms, including but not limited to Instagram, Facebook, TikTok, and LinkedIn. Ensure consistency in posting cadence, alignment with marketing objectives, and adherence to Enstrom’s brand voice and visual standards. Content will support both e-commerce initiatives and Enstrom retail locations.
3. Engagement & Community: Monitor social channels, engage with followers, respond to comments and messages, and cultivate a positive online community that reflects Enstrom Candies’ brand values.
4. Email Marketing: Develop and execute seasonal and automated email campaigns to support brand engagement, retention, e-commerce goals and in-store promotions. Collaborate on content calendars and campaign schedules to ensure alignment with marketing strategy and brand standards.
5. Campaign & Brand Alignment: Assist in planning and executing seasonal marketing campaigns to support company goals, ensuring all digital marketing efforts align with Enstrom Candies’ established brand standards, tone, and visual guidelines.
6. Analytics & Reporting: Monitor and report on the performance of email and social campaigns. Track engagement, open rates, click-through rates, and provide insights to inform future strategies.
7. Cross-Team Collaboration: Work closely with both Marketing and Creative teams to align digital content with larger marketing campaigns and business goals. Collaborate with Retail and Production departments as needed.
8. Learning & Growth: Stay informed on trends, best practices, and evolving tools within digital marketing, social media, and email strategy. Actively seek feedback and skill development opportunities.

POSITION REQUIREMENTS:

1. Skill & Ability:

• Two-year to four-year Degree in Marketing, Communications, Graphic Design, or related field preferred. Equivalent professional experience will be considered.
• Ability to share a portfolio or examples of previous work in social media, email marketing, or digital content creation.
• Understands the principles of effective visual communication and maintains consistency in brand style, tone, and presentation.
• Strong writing, editing, and communication skills.
• Ability to follow brand guidelines and creative direction accurately.
• Familiarity with social media management platforms (e.g., Meta Business Suite).
• Proficiency with email marketing platforms (e.g., Mailchimp).
• Familiarity with content creation tools (e.g., Adobe Express).
• Understanding of analytics and reporting tools (e.g., Google Analytics, Meta Insights).
• Willingness to learn internal platforms (e.g., inventory management, project management software).
• Basic understanding of UX/UI principles and a willingness to learn how design impacts user experience across digital platforms.
• Strong organizational skills and file management habits.
• Collaborative mindset with a commitment to maintaining brand consistency.
• Valid Colorado driver’s license and insured personal vehicle for business use.
• Ability to work additional hours or travel as needed.

1. Tools, Equipment or Machinery Used: Computer, mobile devices, digital platforms, standard office equipment.
2. Minimum Physical Requirements: Ability to lift up to 30 lbs., sit or stand for extended periods, and perform hands-on work as needed. Occasional travel may be required.
3. Personal Qualities: Creative thinker with a passion for marketing and engagement. Collaborative, proactive, and curious. Strong sense of accountability, integrity, and professionalism. Eager to contribute to a positive team culture.
4. Risk of Personal Injury or Assault: Minimal, must follow safety procedures.

Health Insurance

Medical, dental, and vision coverage to keep you and your family healthy

Paid Time Off (PTO)

Paid Holidays

Employee Discounts

Life Insurance

Employee Assistance Program (EAP)

Confidential support for personal issues, mental health, and work-life balance challenges.