The Marketing Analyst I utilizes their strong attention to detail and understanding of digital marketing
channels, user behavior data, and performance metrics in their responsibility for collecting, analyzing,
and reporting on key marketing performance data to help guide business strategy and decision-
making. The ideal candidate will work cross-functionally to support campaign optimization and drive
continuous improvement through data insights. He/she will create and maintain dashboards and
reports across platforms such as Google Analytics, HubSpot, and paid media accounts.
Primary duties may include, but are not limited to:
· Tracks, measures, and reports on the performance of marketing efforts across paid media,
organic social, email, and website traffic.
· Creates and maintains dashboards and recurring reports that communicate digital
performance to internal stakeholders.
· Analyzes website engagement and user experience data using tools such as Google Analytics
and Hotjar.
· Supports A/B testing and campaign optimization efforts through data collection and analysis.
· Works closely with team members to define KPIs and monitor the effectiveness of marketing
campaigns.
· Coordinates data collection and visualizations used for regular business reviews.
· Conducts research and monitors trends in digital marketing performance and analytics best
practices.
· Collaborates with internal teams and external vendors to support tracking implementation and
data accuracy.
· Travels to all company locations and select sales and marketing events, which may include
some occasional weekend travel.
