Job Title: Director of Brand Marketing
Location: Portland, OR or Remote
Department: Marketing
Reports to: Chief Marketing Officer
We’ve already built something special.
Now it’s time to tell the world - louder, bigger, bolder!
As Director of Brand Marketing, you’ll take what Portland Leather already is (a fast-growing, values-led brand with fiercely loyal customers and a product that over delivers) and make sure the world can’t miss it! This role is for someone ready to lead the charge across PR, influencer programs, partnerships, affiliate growth, and brand experiences - driving reach, relevance, and retention at scale. You’ll work closely with other directors, reporting directly to the CMO, as part of an efficient, and driven marketing team.
At Portland Leather Goods, we’re not chasing trends - we’re building a lasting brand with real values, real products, and real community. You’ll be part of a marketing team that moves fast, thinks long-term, and prioritizes substance over flash. You’ll have the tools, trust, and runway to make a meaningful impact while working alongside people who genuinely care about doing things right. If you’re motivated, strategic, and ready to help more people discover what we’ve built - we’d love to meet you!
Portland Leather Goods is in a new season of explosive growth. This is a rare opportunity to step into a Director-level role where your impact will be felt from day one. If you know how to turn genuine love for a brand into press, partnerships, and social proof that fuels momentum - then the challenge is clear:
Step up. Amplify the story. Make Portland Leather impossible to ignore!
Key Responsibilities:
Lead brand marketing strategy
- Own and execute marketing strategy across PR, influencer, affiliate, sponsorship, and partnership channels.
- Align all efforts with business goals, staying grounded in what makes our brand loved today - and expanding that emotional connection.
Reallocate and optimize the marketing budget
- Shift dollars from traditional paid media to earned and organic growth channels with strong ROI.
- Own channel budgets and deploy spending for maximum impact.
Run a smart, strategic PR engine
- Manage media relationships, press outreach, and agency partnerships.
- Consistently secure meaningful coverage that reinforces our reputation and values.
Grow influencer and creator relationships
- Identify and collaborate with creators who already feel aligned with our brand (or should).
- Ensure campaigns support both awareness and performance metrics, while staying true to brand voice.
Scale affiliate marketing
- Build a well-managed, performance-focused affiliate program that supports DTC growth and long-term LTV.
- Partner with Ecommerce to track results and optimize over time.
Pursue high-value brand partnerships and sponsorships
- Identify and negotiate strategic collaborations and sponsorships that get us in front of new audiences in the right way.
- Focus on quality over quantity - what actually moves the needle.
Lead brand events and experiential marketing
- Bring the brand to live through meaningful activations and experiences that deepen community and drive word of mouth.
- Think customer-first - whether it’s a local meetup or a national pop-up.
Drive performance and accountability
- Set KPIs across all brand marketing activities.
- Monitor results, adjust fast, and keep improving.
Collaborate cross-functionally
- Work with internal partners across creative, digital, product, operations, and merchandising to align efforts and execute seamlessly.
Stay plugged in
- Track emerging trends, platforms, and cultural shifts - and bring fresh, relevant ideas to the table.
