Digital Marketing Manager

Merlin Law Group PLLC. is seeking a Digital Marketing Manager with 5+ years of experience to join our growing team! 

Who we are: Merlin Law Group is a leading law firm specializing in first-party property insurance claims, dedicated to fighting for the rights of policyholders. Our innovative marketing strategies are essential in telling our clients' stories and establishing our firm's authoritative presence in the legal industry. We are seeking a strategic, data-driven Digital Marketing Manager to lead all aspects of our advertising presence and help propel the firm’s continued growth. 

Position Overview: As the Digital Marketing Manager, you will have at least 5+ years of experience and will own the strategy, execution, and optimization of all online advertising and digital marketing efforts. From SEO to SEM, Google Ads to Meta Ads, this role is central to our digital growth engine. You will report directly to the Marketing Director and have the opportunity to influence key strategic decisions and expand your responsibilities as the firm grows. 

The ideal candidate has a deep understanding of digital marketing channels, experience in managing campaigns, and the ability to analyze performance data to drive continuous improvements. 

They should be analytical, results-driven, and comfortable managing both in-house initiatives and external digital agencies. They will also present performance insights and campaign strategies to stakeholders with clarity and confidence. 

Key Responsibilities: 

• Develop and implement comprehensive digital marketing strategies to drive leads, increase brand visibility, and support business growth goals. 

• Manage and optimize paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), LinkedIn, Bing, and YouTube. 

• Lead all SEO efforts, including technical audits, on-page optimization, keyword strategy, and backlink-building. 

• Oversee and continuously improve the website’s user experience, content, speed, and conversion performance. 

• Track, analyze, and report on key performance metrics such as CTR, CPC, ROAS, CAC, LTV, and conversion rates offering data-driven recommendations. 

• Present digital strategy, performance updates, and insights to the Marketing Director and executive stakeholders. 

• Stay up to date with emerging digital platforms, trends, (Including AI), and best practices in digital marketing. 

Qualifications: 

• Bachelor's degree in marketing, digital Marketing, business or related field. 

• 5+ years of experience in digital marketing, with a strong focus on paid media, SEO, performance analytics. 

• Proven success managing multi-channel digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. 

• Demonstrated experience managing and collaborating with digital marketing agencies. 

• Hands-on expertise with Google Analytics (GA4), Google Tag Manager (GTM), SEO tools, and ad performance platforms. 

• Strong presentation and communication skills, with the ability to convey complex data in an engaging and persuasive way. 

• Experience with WordPress, HubSpot, CRM integrations, and marketing automation tools. 

• Strong project management skills and ability to manage multiple deadlines in a fast-paced, high-growth environment. 

What we offer: 

• Competitive Salary 

• Vacation & Sick Time 

• Medical, Dental, Vision, Life Insurance  

• Short- and Long-Term Disability 

• Bar Dues & CLE Credits Paid by Firm 

At Merlin Law Group, we value our employees and strive to create a supportive and inclusive work environment where everyone can thrive! Join our esteemed firm and be part of a collaborative team that is committed to excellence, client empowerment, and achieving justice for policyholders. Apply today to contribute your expertise and make a lasting impact in the field of first-party property insurance! 

Note to Recruiters & Staffing Agencies: Thank you for your interest in our job advertisement. To streamline our communication process, we kindly request that you direct all inquiries to careers@merlinlawgroup.com. Please, no phone calls or direct emails to our employees. We appreciate your cooperation and look forward to collaborating with you. 

Merlin Law Group is an equal employment opportunity employer and is committed to providing equal employment opportunity to all qualified persons without regard to such factors as race, color, sex, religion, national origin, age, disability, marital status, gender identity/expression, sexual orientation, genetic information, or any other protected status, consistent with federal, state, and local equal employment opportunity laws.