Perricone Farms has partnered with the renowned Natalie’s Orchid Island Juice Company, bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. Perricone Farms is seeking a National Field Marketing Support Manager for the Northeast / East Coast Region (preferred Nashville, DC and Charlotte). This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.
Summary of the Position:
Perricone Farms and Natalie’s are seeking a dynamic National Field Marketing Support Manager to lead the execution of brand strategy and marketing initiatives across national markets. This full-time, salaried position (compensation commensurate with experience) plays a key role in translating Natalie’s strategic goals into actionable marketing plans.
The National Field Marketing Support Manager will support national brand activations, help drive field marketing strategies and collaborate closely with the broader marketing team. Reporting directly to the National Field Marketing Support Manager, this role is instrumental in growing and retaining the Natalie’s customer base, enhancing brand awareness and loyalty, and supporting product sales within assigned regions.
Major Duties and Responsibilities:
- A true representative of the brand and it’s values. Outgoing, knowledgeable, and a champion of the brand.
- Complete outreach in event sponsorships and partnerships that align with the brand.
- Develop, manage, and execute event programs nationally, as well as facilitate requested demo and retail events.
- Train and manage small teams of local brand ambassadors to execute events.
- Build and maintain partnerships with distributors, sales team, management, and marketing team.
- Ensure proper execution of all promotions and programs activities – including but not limited to communication with event sponsorship directors and direct supervisor, event logistics, travel logistics, securing assets, and cold storage of product.
- Manage all logistics including product inventory, assets, equipment, and supplies to support marketing and sales efforts.
- Up to 90% of this role involves travel. Overnight travel and weekend work required.
- Optimizes the use of company resources, while maintaining a healthy volume of activity in markets. Consistently develops new avenues for business maximization and consumer growth.
- Assist marketing team in national food show execution.
Organizational Relationships:
Position reports to the National Field Marketing Manager
