Tasks:
- Create unique and high-quality content leveraging AI writing tools and assistants for placement on client and third-party websites to reinforce campaign keywords and domain authority; ensure search engine visibility and authority
- Research industry-related topics and verify AI-generated output to develop accurate and digestible content to enhance organic traffic
- Stay current with SEO industry trends, algorithm development, and new advances in AI writing technology and implement appropriately into workflows; ensure SEO best practices are being followed to increase the quality of content creation and department efficiency
- Demonstrate skills in sourcing high-quality, relevant images that effectively support and reinforce key messages with written content, enhancing the overall user experience and engagement
- Attend intake calls to build rapport with new clients and interpret clients’ writing instructions
- Prioritize and adapt to workload effectively by smoothly shifting between different platforms, queues, and writing deliverables to meet client deadlines
- Collaborate with peers and utilize AI as needed to brainstorm writing ideas, ideate topics, outline, and draft content quickly
- Work with SEO Analysts, SEO Account Managers and clients to develop or improve SEO content or develop blog topics as needed
- Proactively complete overflow projects and tasks to ensure the department output goals and client needs are met
Required Skills & Certifications:
- Excellent written and verbal communication skills
- Understanding in writing and editing practices
- Knowledge of leading AI content creation tools and assistants
- Effective time management skills and ability to meet strict deadlines
- Self-motivated and goal-oriented individual who is flexible and able to switch between tasks easily
- Ability to accept constructive criticism and improve writing skills accordingly
- Creative and strategic thinker and problem solver
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of an employee in this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of said employee. An employee may be asked to perform other duties as required.
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