Rated one of the Top Workplaces in the Greater Pittsburgh Area 2021-2023
Job Summary: The Life & Safety Marketing Specialist plays a critical role in promoting fire protection and life safety solutions, including fire alarms, sprinkler systems, emergency lighting, and related services. This position focuses on developing targeted marketing strategies, educating stakeholders, and engagement with architects, engineers, specifiers, authorities having jurisdiction (AHJs), and end users. A strong understanding of fire safety codes, building regulations, and technical systems is essential.
Essential Duties and Responsibilities: The following list is intended to describe the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. The employer reserves the right to change or assign other duties to this position. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
- Develop and Execute Marketing Plans: Create and manage campaigns, content, and promotional materials tailored to industry professionals and decision-makers.
- Client Relationship Management: Build and maintain strong relationships with clients to understand their safety needs and provide effective solutions.
- Product and Service Promotion: Communicate the value and benefits of fire and life safety systems through digital, print, and in-person channels.
- Technical Expertise: Explain and demonstrate the functionality of fire protection systems, including alarms, sprinklers, and emergency lighting.
- Industry Knowledge: Stay current with fire safety codes (e.g., NFPA), building regulations, and emerging technologies in life safety.
- Marketing Analytics: Monitor campaign performance, analyze data, and adjust strategies to improve outreach and ROI.