Summary Description
At The Gorilla Glue Company, we're passionate about building strong brands with our fantastic team of employees. We believe in promoting a culture of excellence that empowers, engages, and connects people. The Gorilla Glue company is looking to fill a Brand Manager role that will work on our Gorilla brand. Our company has a strong track record of growth and is growing both domestically and internationally. This role will be based in Cincinnati and will support the brand in the North American region.
The Brand Manager will own several areas of the brand’s plans, innovation, strategy, and execution. Responsibilities include management of existing pillars across the retail market (Home Center, Hardware, Mass, Food, Drug, etc.), development and execution of brand growth initiatives, driving awareness and equity through advertising initiatives, oversee the development of new products and creating retail growth stories among other activities. The Brand Manager will also have at least one direct report.
What's in it for you?
Thanks to our commitment to creating a supportive and engaged workplace culture, Gorilla Glue has been recognized as a top place to work for 14 years in a row. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.
Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!
What will your day look like?
Lead Current Business Activities for Defined Pillars
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Understand the category landscape, key competitors, retail trends, and POS/internal analytics
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Set strategy for growth and manage day-to-day risks and opportunities
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Collaborate with Sales partners to create retail growth stories and assist with customer line reviews
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Integrate brand NPD (New Product Development) into regional plans to deliver wins for the company, retailers, and consumers
Lead Creative and Commercialization Efforts
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Develop media objectives and strategies that fit overall brand strategies
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Lead creative executions from brief to productions for defined pillars
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Recommend and execute support behind brand digital, social, and influencer campaigns
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Collaborate with internal and external agencies/partners to design, develop, and execute commercialization campaigns
Lead Innovation on Defined Pillars
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Create detailed vision and go-to market strategies for defined strategic pillars.
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Create short and long-term new product pipeline.
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Collaborate with cross-functional teams including; R&D (Research and Development), Packaging Development, Project Management, etc. to develop products that are impactful for our company, customers and consumers.
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Collaborate with Sales & R&D functions to create product sell-in stories for retailers.
People Development
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Lead coaching and development of at least one direct report (Assistant Brand Manager(s) and/or Marketing Coordinator(s))
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Develop strong working relationship, aligning direct report to strategies and executions, while guiding and breaking down barriers
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Lead on-going 1-1 support, quarterly performance/development plans, and annual reviews