Website and Multimedia Manager (Onsite)
The Website and Multimedia Manager at Fort Worth Country Day, reporting to the Communications and Constituent Relations Manager, is a vital member of the Advancement Team. This position plays a key role in the School’s storytelling efforts, focusing on enhancing website engagement through compelling content (75%). Additionally, this role involves creating and editing videos related to advancement endeavors, fundraising efforts, alumni relations, and other key initiatives, ensuring that the content effectively supports and drives the School’s strategic priorities (25%). An overall goal of the position is to educate, inform and motivate support for Fort Worth Country Day’s mission. This is a full-time, salary exempt role.
Primary duties:
- Maximizing the FWCD website through robust maintenance, ongoing content review, timely updates and development of new content
- Managing the FWCD website by writing and editing text; creating graphics, video and other digital media; maintaining digital eNewsletter archives; dispersing copy throughout the website; and editing digital photography
- Overseeing the School’s web presence to strengthen brand awareness and ensure brand integrity.
- Collaborating with Interactive Schools, FWCD’s website host.
- Managing Blackbaud software and database integration processes.
- Providing support to Alumni Relations in the web creation and maintenance of FWCD Connect and Auxiliary Services for the maintenance of the Fort Wonder Camps and Falcon Athletics Camps websites
- Collaborating with the Technology Department and Blackbaud to troubleshoot and maintain data integrations with the website
- Optimizing website content for Search Engine Optimization (SEO) and refining content with keyword strategies to increase rankings on search networks
- Assisting with Search Engine Marketing initiatives and Pay-per-click (PPC) campaigns related to the FWCD Admission Office
- Tracking, reporting and evaluating website analytics
- Researching best practices, emerging web development strategies and external resources to enhance the School’s online presence
- Providing template design and coding for eNewsletters
- Assisting in creating online forms for event registrations, RSVPs, information collection, etc.
- Providing photo and video coverage for School events.
- Organizing and maintaining digital photos (Vidigami) and video (Vimeo and YouTube) archives.
- Managing photography and videos on digital screens in various areas on campus
- Collaborating with departments on campus, such as academic divisions, athletics, fine arts and admission, to maintain web presence
- Other duties as assigned
As a member of the Advancement Team, the person in this position will be asked to assist with campus special events, alumni events and fundraising events beyond the typical work day as needed.
Required:
- Bachelor’s degree in Communications, Marketing, Digital Media or related field.
- Minimum 2-5 years of experience in digital media, with extensive knowledge of web design principles and content management systems.
- Proficiency in HTML/CSS, Adobe Creative Suite, Google Suite/Workplace products, and analytics and digital publishing; Blackbaud experience a plus, but not required.
- Strong skills in writing, editing and creating digital media content (text, graphics, video)
- Experience in video production, creation and editing.
- Knowledge and experience with SEO, SEM and PPC best practices.
- Strong project management skills and analytical abilities, partnered with a creative mind.
- Experience in taking engaging photographs; photo editing experience
- Strong organizational and analytical skills with attention to detail
- Excellent verbal and written skills.
- Ability to multitask in a fast-paced environment under tight deadlines.
All employees of FWCD must:
- Embody, model and communicate the School’s mission and core values (respect, responsibility, kindness, courage, integrity and scholarship)
- Exhibit generous community spirit, professional flexibility, a sense of humor and a positive attitude
- Collaborate and work well with colleagues, parents and students
- Execute duties in a positive and punctual manner
- Be an enthusiastic lifelong learner driven toward professional self-improvement and personal growth
Equal Opportunity Employer / Statement of Inclusivity:
Fort Worth Country Day is an Equal Opportunity Employer that maintains a policy of nondiscrimination with respect to all employees and applicants for employment. The ideal candidate should possess a thoughtful approach and knowledge of intercultural communication and inclusion of underrepresented groups. Employment decisions at FWCD are based on merit, qualifications, abilities and performance, and are subject to the academic and business requirements of the School.
The FWCD Inclusivity Statement confirms: We believe that understanding and respecting differences not only inspires compassion and empathy, but also fosters intellectual curiosity and creativity. We embrace the diverse cultures, experiences and perspectives that comprise and enhance our learning environment. We commit to sustaining and growing an intentionally inclusive community.
About Fort Worth Country Day and the City of Fort Worth:
Fort Worth Country Day earned the distinction of being ranked one of the Best Companies to Work for in Fort Worth in 2018.
Fort Worth Country Day is a co-ed, junior kindergarten through grade 12 college-preparatory day school with approximately 1,100 students and 250 faculty and staff. The School seeks to promote inclusivity and retain a diverse faculty. The 104-acre campus offers excellent facilities for academics, arts and athletics. Faculty and administration nurture a collegial professional environment in which innovation is encouraged. Opportunities for ongoing professional development are exceptional. Fort Worth Country Day is proud of its school community where students, parents, faculty, staff and administration join together to develop an effective and enjoyable place to teach and learn.
Fort Worth ranks as one of the top 12 largest cities in the United States and is known for its vibrant arts, music and cultural life. The Dallas/Fort Worth metropolitan region is home to over 6.5 million people. More information about the School is available at www.fwcd.org.
