Social Media Specialist

As a reflection of our current needs, we are very pleased to offer a new opportunity to join our team as a Social Media Specialist and Work Where You Matter!

The Social Media Specialist will play a crucial role in enhancing brand visibility through strategic content creation and engagement. The role will be responsible for leading, developing and executing social media strategies to enhance our digital presence, engage communities and potential employees in the brand, educate audiences and drive meaningful interactions across various social media platforms. Expertise in social media management, content creation and analytics are essential in helping us achieve our objectives.

Essential Job Functions

· Manage and lead implementation of organic and paid social media strategies to ensure alignment with agency goals to build our reputation in the communities we serve.

· Stay up to date with the latest industry trends, platform updates, and emerging social media channels to ensure we remain innovative and competitive, staying ahead of the competition in the evolving social media landscape.

· Proactively monitor social media channels using social listening tools to identify trends, audience sentiment, and potential reputation issues, escalating concerns when necessary to protect the agency's reputation.

· Collaborate with internal partners and customers to maximize consistent messaging and content across all communication channels.

· Track, analyze and interpret social media data to identify trends, optimize content strategy and improve engagement, using A/B testing and performance metrics to present actionable insights.

Minimum Job Qualifications

· 4+ years of proven social media experience with specific experience in leading and managing the day-to-day operations of social media marketing channels.

· Bachelor’s degree in advertising, digital media, marketing, communications or related field.

· Knowledge of social media management tools (i.e. Birdeye, Sprinklr, Sprout and/or Vista Social).

· Demonstrated experience with digital analytics platforms and tools, such as GA4, Facebook Insights, Twitter Analytics, Glassdoor Enhanced Profile, Indeed Company Profile, LinkedIn Careers Page Administrator, and Microsoft Excel.

· Creative mindset with excellent content creation and storytelling skills.

· Results-driven and ability to meet and exceed goals.

· Ability to multi-task, focus on priorities and maintain attention to detail.

· Strong organizational and time management skills.

· Prior experience in marketing for a large regional multi-site and/or healthcare organization a plus.

· Intermediate level Adobe Photoshop helpful.

This role is in person at the Twin Cities headquarters M-F 8 a.m.-4:30 p.m. CST. The Social Media Specialist will be part of a collaborative, creative team and report to the Digital Marketing Manager.

St. Croix Hospice supports patients, their families and caregivers, providing compassionate care when it’s needed most. St. Croix Hospice consistently delivers exceptional hospice services 24 hours a day, 365 days a year and wherever a patient calls home. With branches in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin, St. Croix Hospice takes pride in round-the-clock availability, prompt response and same-day admissions – including during evenings, weekends and holidays. Contact St. Croix Hospice 24/7 at 855-278-2764 or stcroixhospice.com. Come join our team today!

The starting salary range for this role is $55,000-$60,000 annual base salary. An employee’s actual annual salary will be based on but not limited to: geographic location, relevant education, applicable certifications, depth of experience, and special skillsets. The total compensation package for this position may also include the opportunity to participate in employee benefits including our medical/dental/vision/pet insurance, disability and life insurance, paid time off, and 401(k) retirement plans, subject to applicable plan terms, and/or eligibility for other compensation.