The Digital Media Coordinator role involves extensive travel to capture footage at motorsports events, consumer and trade shows, and corporate functions. In a collaborative team environment, this position is responsible for producing high-quality, impactful videos, short films, and commercials that align with Corporate Key Objectives. The role includes developing creative web advertisements and social media content, using strategic brand integration, banner design, and corporate social media channels across Sumitomo Rubber North America Inc websites and mobile platforms. Reporting to the Digital Media Supervisor and working closely with the marketing communications team, the ideal candidate will have a strong understanding of design fundamentals and the ability to conceptualize ideas with limited direction.

Essential Job Functions

• Video Production/Editing
• Media Banner Design
• SEO Tactics
• Mobile Development
• Brand Integration

Principal Tasks

• Video Editing & Motion Graphics: Create and edit dynamic, engaging videos to meet corporate and marketing objectives. Utilize After Effects and some 3D typography to design visually compelling motion graphics for video transitions, end blocks, and opening sequences. Skillfully combine video and audio to enhance movement through varied pacing, from slow to fast sequences.

• Video Production: Travel to race events to capture high-quality footage for in-house marketing and company events. Events include circuit and road racing, drifting competitions, off-road excursions, endurance racing, and other auto enthusiast gatherings. Conduct interviews and profile pieces with race car drivers and team members for video and voiceover content, maintaining strong visualization with a clear end goal in mind for video and audio capture.

• Media Banner Design: Support web marketing strategies by designing banners and creating social media content for platforms such as Instagram and YouTube, aligning with overall advertising goals.

• Additional Duties: Perform any other tasks as assigned by Management.

Competencies

• Digital Marketing
• Advertising and Sales Promotion
• Managing Resources
• Event Marketing
• Content Marketing
• Campaign Planning and Execution
• Client/Customer Focus
• Customer Relationship Management
• Marketing Strategy

MINIMUM QUALIFICATIONS

Work Experience: At least three (3) years of experience in  videography, video editing, and motion graphics, ideally within the automotive industry. Demo reel required to demonstrate skills and creativity. 

Academic/Training: A Bachelor of Fine Arts in Graphic Design or Film with an emphasis on Videography, Editing, and Multimedia Production from an accredited college, or an equivalent combination of education and/or experience that enables successful performance of essential job duties.

Skills: Proficiency in MS Office (Word, Excel, PowerPoint, and Outlook) is required, advance skills in Adobe software, including Premiere Pro, After Effects, Audition, Photoshop, and Illustrator. Experience with hardware, specifically MAC OS and Sony video equipment. Strong conceptual creativity and fine art abilities, with a solid understanding of design fundamentals in color theory, balance, and typography. Self-motivated, detail-oriented, and able to travel up to 30% of the time,  both domestically and internationally. 

Physical Demands: Ability to stand, sit, move, and use fingers for extended periods. The role may involve walking primarily on level surfaces, reaching above shoulder height and below the waist, and lifting up to 75 pounds.

Work Environment: The work environment is typical of an office setting with controlled air and moderate temperatures. The role also requires routine travel involving planes, cars, outdoor motorsport venues, entertainment facilities, restaurants, sports environments, and office spaces.