Assistant Director of Annual Giving

Occupational Summary:

The Assistant Director will design and manage an extensive integrated marketing program to increase financial support and alumni participation in various annual giving funds and other initiatives as directed. Reporting to the Senior Director of Alumni Engagement and Annual Giving, the Assistant Director is part of the Institutional Advancement team.

Work Performed:

Develop program strategy and implementation plan to increase the number of donors and financial support from alumni and donors of Iona University. Plan and manage all marketing aspects of the program to ensure appropriate solicitation strategies are implemented and that fundraising goals achieved.  Create and manage a comprehensive and integrated direct marketing calendar for annual giving that includes detailed acquisition strategies via mail, online and through social media partnering with the Assistant Director for Advancement Communications and other cross campus partners. Occasional evening/weekend work as needed.

Direct Marketing

• Directly responsible for all logistical components related to annual giving mailings for the University.
• Develop creative components for the program including drafting of appeal letters and packaging, and create testing models to increase donors and dollars for program.
• Ensure timeliness, accuracy and cost effectiveness of projects.

Data Analysis

• Build strong working relationship with Advancement Services to manage data selection, tracking and measurements for program. 
• Develop detailed understanding of Raiser’s Edge for improved segmentation, testing and analysis.

Digital Media

• Develop and design a comprehensive online giving strategy for diverse alumni audiences, which include e-solicitations, and various social media platforms.
• Accurately measure effectiveness as it relates to overall program goals.

Other related duties as assigned. This list is not intended to be exhaustive.

Department Preferences/Skills

• Strong data analysis and planning skills with the ability to monitor and translate results into performance targets and objectives.
• Fundraising experience, particularly with direct mail and web-based fundraising products and programs.
• Ability to adhere to deadlines while managing multiple projects simultaneously.
• Strong computer skills including MS Word, Excel and fund-raising databases.
• Demonstrated ability to work collaboratively with a wide variety of internal and external constituents.
• Possess excellent verbal, written communication abilities and organizational skills.
• Skilled in communicating persuasively, both orally and in writing, with different external constituencies about fund-raising objectives and organizational mission.
• Ability to be flexible in working independently as well as collaboratively with team to achieve defined goals.

About Iona University/EEO language

 Founded in 1940, Iona University is a master's-granting private, Catholic, coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers. Iona's 45-acre New Rochelle campus and 28-acre Bronxville campus are just 20 miles north of Midtown Manhattan. With a total enrollment of nearly 4,000 students and an alumni base of more than 50,000 around the world, Iona is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona is highly accredited, offering undergraduate degrees in liberal arts, science, nursing, and business administration, as well as Master of Arts, Master of Science, and Master of Business Administration degrees and numerous advanced certificate programs. Iona students enjoy small class sizes, engaged professors and a wide array of academic programs across the School of Arts & Science; LaPenta School of Business; NewYork-Presbyterian Iona School of Health Sciences; and Hynes Institute for Entrepreneurship & Innovation. Iona is widely recognized in prestigious rankings, including The Princeton Review’s 2024 national list of “The Best 389 Colleges” and The Wall Street Journal/College Pulse’s “2024 Best Colleges in America,” which ranked Iona at #66 in the nation overall and #8 in the nation among Catholic schools. Iona's LaPenta School of Business is also accredited AACSB International, a recognition awarded to just 6 percent of business schools worldwide.

Iona offers a comprehensive benefits package to all full-time employees that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off. For more information on our benefits and working at Iona visit the Human Resources section of our website.

Iona University values and celebrates diversity and is committed to providing a welcoming and inclusive environment for all of our employees and does not tolerate discrimination based on any legally protected characteristic under applicable federal, state, or local laws. As an equal opportunity employer, Iona University encourages applications from qualified candidates who reflect the wider world in which we live, and in particular from historically underrepresented groups.