ABOUT JUMPSTART
Jumpstart envisions the day when every child in America enters kindergarten prepared to succeed. A national early education organization with operations in 14 states plus Washington, DC, Jumpstart drives outcomes for young children in three critical ways. Jumpstart provides language, literacy, and social-emotional direct service programming utilizing an evidence-backed curriculum for preschool children from underserved communities, workforce programming to expand the pipeline of qualified, diverse talent pursuing careers in early education, and policy advocacy to support the early childhood field and promote high-quality early learning for all. By leveraging nearly 30 years of experience serving over 157,900 children with the support of more than 62,500 college students, community volunteers, and alumni who are credentialed ECE teachers, Jumpstart executes these three objectives to improve the quality of the early education workforce and increase opportunity for young children to succeed across America. Learn more at www.jstart.org and join us in transforming the lives of young children!
POSITION OVERVIEW
The responsibilities of the Manager of Marketing and Content include creating and managing traditional and digital promotional content for all marketing, donor, and cross-organizational communications across both traditional and digital touchpoints. This role requires a creative and strategic thinker who is skilled in graphic and video content creation and production with a focus on marketing and audience engagement. Responsibilities include delivering effective, on-brand, and on-strategy creative assets for Jumpstart outreach materials, websites, email, social media, organic and paid advertising, publications, and events. The ideal candidate will be an excellent creative talent with experience designing for multiple audiences and distributing content across various communications channels. This position collaborates across teams to conceptualize, design and schedule marketing content. This is a highly networked and collaborative position, with work unfolding across various internal and external teams from Marketing, Programs, Education, and Development to occasional external vendors. The successful candidate will actively and patiently engage with colleagues, providing marketing and design knowledge to implement and improve our work. The successful candidate will balance creative skills, with strategic planning, and a deep understanding of effective workflows to expand and enhance Jumpstart’s brand presence. This position reports to the Associate Director of Digital and Donor Communications. Growth Opportunities: This position affords an opportunity to make a direct impact. Your work will shape the way we communicate early childhood education needs and directly advocate for thousands of preschool age children every year. This role will be given the opportunity to develop new creative tactics and projects and lead projects. Your contributions will shape our brand’s future and impact early education initiatives around the country.
SPECIFIC RESPONSABILITIES
Marketing and Creative Design:
• Manage the creation and distribution of Jumpstart’s Marketing and Communications content across traditional and digital touchpoints from recruitment events to online fundraising.
• Ensure consistency of visual brand and creative vision across the Jumpstart network and all audience touch points and ensure aesthetics are aligned with usability, accessibility, and design standards.
• Lead design and management of visual branded assets for special events and products such as the brand and website refresh or branded merchandise as part of the Marketing, Communications and Brand team.
• Manage graphic updates to Jumpstart website and all brand platforms using existing brand guidelines and site templates.
• Edit short-form video on regular basis, implementing basic motion graphic design (lower thirds, end slates, etc).
• Assist in art direction of brand photography and videos as needed.
• Collaborate with external agencies and contract designers as needed. • Create social media and newsletter copy as needed.
• Support creation of internal presentations and talking points for leadership teams.
Project Management and Cross-Team/Departmental Collaboration
• Work with Marketing and Communications team to develop and execute new content production and distribution workflows, enhancing existing processes and effectively and proactively manage content based projects.
• Collaborate with subject matter experts to concept and produce communications and marketing collateral.
• Work collaboratively across the organization to manage content requests and set expectations and process on content workflow.
• Manage other content assignments as determined by the Senior Director of Brand Content and Communications.
• Stay abreast of marketing trends and best practices and communicate new tactics with key organizational managers.
• Clearly and effectively present work, communicate vision and negotiate feedback with internal teams and key project stakeholders.
Engagement:
• Work with Associate Director of Digital and Donor Communications to review campaign performance reports and analysis; implementing learnings to optimize content and engagement and drive results.
• Support community management including responding to questions and comments from the public and monitoring supporter activity across channels.
