Tucson Subaru, a leading dealership in the region, is seeking a motivated and customer-focused Trade Up Specialist to join our team. If you’re passionate about providing exceptional customer service, driving sales, and fostering long-term relationships, this role may be the perfect fit for you. In this position, your focus will be mining clients from the service department and proactively purchasing vehicles from service clients. You will work closely with our sales and service teams, using cutting-edge data mining tools to help customers understand their equity positions and explore vehicle upgrade opportunities. Join us and become a key player in driving growth and enhancing the customer experience at Tucson Subaru!
Trade Up Specialist Job Responsibilities
- Proactively reach out to existing and new customers through email, phone, and direct mail to notify them of their current equity situation and potential trade-in options.
- Build and nurture long-term relationships with customers by offering personalized services and keeping them informed about their vehicle equity and trade-up opportunities.
- Ensure customer satisfaction and loyalty through follow-up communication and by managing their vehicle equity needs.
- Focus on mining customer data from the service department and proactively identifying clients who may be able to trade in their vehicles.
- Engage with service clients and pursue opportunities to purchase vehicles from them.
- Use Subaru’s Equity Connect and Trade Up Advantage tools to generate custom lists of customers with positive or healthy negative equity.
- Reach out to customers via phone, email, and direct mail to communicate equity positions and provide them with trade-in estimates and payment options.
- Schedule appointments for customers to visit the dealership and discuss their options.
- Drive incremental sales by identifying prospective customers in the service lane and engaging them in meaningful conversations about upgrading their vehicles.
- Track all customer interactions using CRM systems to ensure follow-up and manage sales opportunities effectively.
- Support marketing campaigns to reach customers in equity positions through targeted emails, phone calls, and mailers.
- Be outgoing and engaging when speaking to customers, creating an inviting atmosphere that encourages conversation and trust.
- Focus on building strong relationships with service clients, helping them understand their options for vehicle upgrades or trade-ins.
- Collaborate with both the sales and fixed operations teams to enhance the customer experience and achieve sales goals.
- Work with service advisors and cashiers to distribute equity information to customers and ensure smooth coordination between departments.
- Spend a mandatory 2+ hours per day in the service drive and customer lounge, assisting guests and identifying sales opportunities.
- Provide a positive, welcoming atmosphere for customers in the service lounge, offering refreshments and information about their vehicle options.
Trade Up Specialist Compensation & Benefits
On top of competitive pay, we are proud to offer…
- Top-of-the-line benefits including Health Insurance starting at under $100 per month
- Dental, Vision, and Company Paid Life Insurance
- Employee Assistance Plan
- 401k with Company Match
- Lucrative Paid Time Off that accrues from Day 1
- An excellent menu of voluntary benefits!
