Digital Media Specialist

Do you have a passion for telling the stories of animals and the people who love them? Humane Animal Rescue of Pittsburgh (HARP) is seeking a Digital Media Specialist to help us share the amazing work HARP does every day. As one of the largest animal welfare organization’s in Pennsylvania, HARP provides services to tens of thousands of animals each year at our two domestic shelters and fully-licensed wildlife rehabilitation center. Through engaging content strategy, the Digital Media Specialist will highlight and grow HARP’s brand while reflecting its mission, vision and values.  

JOB SUMMARY/POSITION  

The role of Digital Media Specialist supports the Humane Animal Rescue of Pittsburgh’s (HARP) business units and activities by designing and implementing the organization’s digital media plans and strategies, and achieving digital marketing goals and objectives.  

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES 

• Develop and execute digital marketing campaigns across various channels including social media, email and print 

• Manage content creation, scheduling, publishing and community engagement for HARP’s social media channels including Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube  

• Drive engagement and improve brand awareness through storytelling highlighting the animals in HARP’s care, the community, volunteers, and staff  

• Collaborate with department leaders to support their defined objectives and develop digital marketing strategies or visual assets that align with their goals 

• Create engaging content, including graphics, videos, and written content, for use in external and internal communications. Ensure brand consistency and adherence to guidelines 

• Monitor and analyze campaign performance using various analytics tools to identify trends and optimize campaigns for better performance. Provide regular reporting  

• As website administrator, coordinate with Director of Marketing to create, adapt, improve and optimize web communication 

• Act as the liaison to our organization’s business partners to update platforms and other web tools and services 

• Respond to community comments, concerns, and questions that arise through social media and website and lead people to the correct department or services 

• Stay up-to-date with the latest digital marketing trends and tools and share insights and best practices with the marketing and development team 

• Manage photo and video asset library 

• Manage the organization's Google Business profile to ensure accurate and up-to-date information. 

COMPETENCIES 

• Strong verbal and written communication skills 

• Time management 

• Understanding digital marketing trends 

• Strong interpersonal skills; relationship management, team player 

WORK ENVIORNMENT 

While performing the duties of this job, the employee could be exposed to hazards associated with aggressive animals.  The employee will primarily be working in an office environment.  The noise level in the work environment is usually moderate.  

PHYSICAL DEMANDS 

Incumbents must be able to read, see, hear, and speak.  During work, employees may be required to bend, stoop, squat, climb, and walk. The position will require the ability to lift, push, pull and carry up to twenty (25) pounds. Will be required to use a computer with keyboard, telephone or handheld mobile device for extended periods of time, and office machinery as needed. This description is representative of the requirements that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

TRAVEL 

This position will be based primarily at HARP’s East Side shelter but will be required to travel to HARP’s North Side shelter and Wildlife Center.  

EDUCATION/QUALIFICATIONS 

• Bachelor’s degree in marketing, communications, or a related field 

• At least 3 years of experience in digital marketing, with a focus on social media, email, search engines, and display advertising 

• Proven track record of developing and executing successful digital marketing campaigns 

• Strong understanding of digital marketing tools and analytics, including Google Analytics, Facebook Ads Manager, and other marketing automation platforms 

• Excellent communication skills, both verbal and written 

• Creative and strategic thinker with the ability to develop effective digital marketing strategies that align with organization’s goals 

• Highly organized with the ability to manage multiple projects simultaneously