Creative Services Manager

With $2.6 billion in assets, Tennessee Valley Federal Credit Union (TVFCU) is a progressive member-focused financial institution, respected as one of the most financially sound in the industry. With 23 branches and using state-of-the-art technology, TVFCU provides financial services to more than 167,000 members in Southeast Tennessee and North Georgia. TVFCU was recently named the Best Credit Union in the state of Tennessee by Forbes.

JOB SUMMARY:

Responsible for developing campaign strategy and content creation for digital advertising for both vendor-based and in-house campaigns, including video/still photography as needed. Oversee campaign strategy, content creation, vendor relationship management and results analysis of marketing campaigns including onboarding, email campaigns, texting campaigns, digital banking, website, digital ads, and social media. Responsible for recommending the best digital tools/strategies to help achieve management goals. Lead and direct the Creative Services team in executing projects. Assists VP of Marketing by providing insights and recommendations, based on current research data, to guide management decisions on new financial products, services, and market strategies for the credit union.

JOB RESPONSIBILITIES:

• Provide leadership and guidance to the team, fostering a collaborative and high-performance culture that aligns with department goals. Set clear expectations, empower team members to take ownership of their work, and support their professional growth through regular feedback, coaching, and development opportunities. Ensure effective communication, promote a positive work environment, and address challenges proactively to maintain team cohesion and drive success.
• Manages vendor relationships for A/V and media production, digital media placement, and other forms of advertising.
• Prepares, implements and supervises the marketing and advertising budgets, consistent with the overall strategic direction and annual Business Plan/Budget.
• Responsible for campaign strategy, content creation, site management, updates and additions for all TVFCU websites, including but not limited to tvfcu.com. Manages relationship with website vendors.
• Oversee digital ads, including working with outside vendors to achieve strategic goals. Tracks ROI of campaigns and adjusts to improve results.
• Oversee social media content creation and monitoring, strategic promotions and e-services needs. Assist with special projects, community involvement, and other marketing efforts as needed.
• Create a positive team atmosphere and facilitates teamwork beyond the scope of own functional area. Interact with co-workers to facilitate positive and productive, working relationships. Provide positive assistance and support at all times when dealing with members, co-workers, and other departments or branches. Proactively communicate with those impacted by marketing promotions, new products, advertising campaigns, collateral material and community involvement activities to ensure that everyone is informed and up-to-date.
• Represent TVFCU in a professional manner at civic functions, community involvement activities, and marketing events, creating a favorable impression and new opportunities for the Credit Union.
• Proactively demonstrate the TVFCU core values of integrity, honesty, flexibility, teamwork, leadership, accountability and strong relationships in every interaction with members.
• Perform other duties as assigned.

JOB REQUIREMENTS:

• Education:
  • Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or additional certifications (e.g., Google Analytics, HubSpot, etc.) is a plus.
• Experience:
  • 5+ years of experience in marketing, with at least 2-3 years in a managerial role.
  • Strong background in digital marketing (social media, SEO/SEM, email marketing, paid ads, content marketing).
  • Experience in traditional advertising (TV, radio, print) and/or managing large-scale integrated campaigns.
    • Proven track record of leading and mentoring teams, preferably in marketing or related fields.
• Strategic Thinking & Creativity:
  • Ability to conceptualize and execute creative, data-driven marketing campaigns across multiple channels.
  • Strong understanding of target market segmentation, customer personas, and how to reach specific demographics through tailored campaigns.
• Technical Skills:
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (Google Analytics, HubSpot, Meta Business, etc.).
  • Familiarity with graphic design software (e.g., Adobe Creative Suite) and the ability to work closely with design teams and understand design principles.
  • Strong understanding of SEO, SEM, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Leadership & Team Management:
  • Proven ability to manage a team of marketing professionals and collaborate with cross-functional teams.
  • Excellent communication skills, both verbal and written.
  • Ability to delegate tasks, set clear priorities, and drive team performance.
  • Experience in staff development, including training, mentoring, and performance management.
• Budgeting & Financial Acumen:
  • Strong experience in budgeting and cost control for marketing initiatives.
  • Ability to analyze cost-effectiveness and ROI of campaigns and adjust strategies accordingly.
• Problem-Solving & Adaptability:
  • Ability to think critically, solve problems quickly, and make data-driven decisions.
  • Comfortable working in a fast-paced, evolving environment with changing priorities.
• Desired Personal Traits:
  • Creative and innovative thinker with a passion for serving others through marketing.
  • Strong attention to detail and ability to juggle multiple projects simultaneously.
  • Results-driven and self-motivated, with a focus on achieving measurable outcomes.
  • Strong interpersonal skills with a collaborative mindset.
• Additional Responsibilities:
  • Stay ahead of trends in marketing, advertising, and social media to implement new strategies.
  • Must be able to lift 40 lbs.
  • Must be able to work nights and weekends as needed.

If you are considered for an offer of employment at TVFCU, you must successfully complete a pre-employment screen that includes:

• Verification of education, employment and other pertinent data included on your employment application, and eligibility to work in United States.
• Criminal background check and drug screening.
• Pre-employment credit check required

Pre-employment screening helps TVFCU provide a safe environment for our members and employees, minimize risk, and ensure federal compliance.