For more than 35 years, Turtle Island Foods (d.b.a. The Tofurky Company) has been producing the friendliest food on the plate for plant-eaters, meat-eaters, and people who resist labels. Our mission is to make great food everyone can enjoy, and we do it with respect for people, animals, and the planet. We carry out our mission by getting every bacon-chomping, barbecue-loving eater out there to see the wisdom of a plant-based diet by talking about what everyone wants to talk about: the food that makes them happy! Today, The Tofurky Company, a subsidiary of Morinaga Nutritional Foods, Inc., offers yumminess in over 35 products at over 25,000 grocery stores with our plant-based protein, Tofurky, and our dairy-free Moocho cheese.
At Tofurky, we may not all have the same beliefs about diet, sustainability, or what goes best with french fries. We’re not a monoculture (and we like it that way). But we can all get behind our mission of respect – whether it’s respect for our shared planet, for all species, for human health, or, for our community and workforce. We are sure of one thing: people, animals, and the environment matter more than profit margins.
This position is preferred to be hybrid, with semi-monthly visits to our offices in Hood River for team collaboration. Design portfolio must be included with resume/application.
Summary
The Graphic Designer will be responsible for creating visually appealing and engaging designs that promote both Tofurky and Moocho brands, products, and services across various platforms. You will collaborate with the marketing, R&D, and sales teams to develop high-quality designs that resonate with our target audience.
Key Responsibilities
- Design & Develop Digital Assets: Create eye-catching graphics, packaging designs, digital content, advertising, website and marketing materials that align with the brand’s identity and message.
- Packaging Design: Create innovative packaging designs for both Tofurky and Moocho that are compelling unique, and meet compliance & regulatory requirements
- Creative Concept Ideation: Participate in brainstorming sessions to develop innovative concepts for product launches, seasonal promotions, and other marketing initiatives tailored to the food market.
- Marketing Collateral: Design and illustrate graphics, layouts, and logos for various applications, including promotional materials, packaging, social media/web graphics, e-blasts, digital and print advertising, point-of-sale materials, sales support, trade show materials, and sales presentations.
- Digital Asset Production: Support the design and production of digital assets by composing highly organized, detailed, and accurate mechanicals for all final goods, ensuring consistency quality, and attention to detail across all formats.
- Photography and Editing: Assist in product photography and image editing for promotional purposes, both for digital and print media.
- Brand Style Guide Adherence: Utilize the brand style guide as a guiding principle in all creative endeavors, ensuring that all assets align with brand standards and messaging.
- Collaboration: Collaborate with cross-functional teams to ensure design elements meet project requirements and deadlines.
- Process Improvement: Continuously refine design processes to enhance productivity and accuracy in execution, fostering a more efficient workflow within the team.
- Trend Awareness: Stay up to date with the latest design trends and technology relevant to CPG to keep designs fresh and competitive.
Other Duties
- Actively supports all company sustainability initiatives.
- Comfortable taking direction and working within a team but can also work with minimal direction to complete projects
- Shares passion for making the planet a better place
Competencies
- Creativity and innovation
- Organized and flexible: can prioritize multiple tasks simultaneously and pivot readily as business needs shift
- Proactive about obstacles and accountable for results
- Creative and effective problem-solving
- Strong visual and artistic skills
- Excellent communication and collaboration
- Attention to detail and accuracy
- Ability to handle constructive feedback and iterate on designs
- Problem-solving and critical-thinking skills
- Time management and meets deadlines
- Self-motivated
Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
This job will operate in an office setting and will routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Physical Demands
This is a largely sedentary role remaining seated for periods of time.
Position Type and Expected Hours of Work
This is a salaried, exempt position. Typical days and hours of work are Monday through Friday 8:00 am to 5:00 pm. Flexibility in work schedule is required to accommodate business needs.
Travel
This position requires regular visits to the Hood River Office for optimal team collaboration.
