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Marketing Coordinator

Job Details

Experienced
New Castle - NEW CASTLE, DE
Optional Work from Home
$55,000.00 Salary/year

Responsibilities include:

  •  Participates in marketing strategy development across all lines of business and manages the tactical execution of the marketing plan.  
  •  Manages social media profiles: Creates ideas for posts & videos, records & edits videos, creates a content calendar, uploads and schedules all posts and responds to comments across Instagram, Facebook, YouTube, TikTok, and X as appropriate.  
  •  Manages HubSpot CRM system: Acts as Super Admin, creates and programs email campaigns, lists, workflows and forms.  
  •  Prepares reports by collecting, analyzing, and summarizing sales and marketing data.  
  •  Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.  
  •  Writes and/or edits monthly blog posts and newsletters.  
  •  Maintains company marketing collateral: Designs and/or engages a designer to develop one-pagers, proposals, promotional materials and maintains inventory of all collateral.   Plans logistics of events and trade shows.  
  • Manages customer satisfaction program.  
  •  Researches and understands the competitive landscape, using this information to inform all marketing tactics.  
  • Updates job knowledge by participating in educational opportunities and reading trade publications. 

Qualifications/Skills

  •  Digital marketing management knowledge and experience including social media, content creation, advertising, SEO, & email marketing.  
  •  Experience doing market research  
  •  Project management  
  •  Results reporting  
  •  Understanding customer personas  
  •  Process improvement  
  •  Initiative 
  • Proactive planning

Education and Experience:

  • Experience in digital marketing, particularly within the aviation industry  
  • Managing social media accounts, CRM systems, email marketing campaigns, content creation, and/or online advertising campaigns. 
  • Highly creative with experience identifying target audiences and designing digital campaigns that engage, inform, and motivate  
  • Knowledge of website and marketing analytics tools

Additional Information:

Please provide the following 2 work samples:

  1. Social media posts you have created, preferably as part of a campaign rather than single posts.
  2. A writing sample of either a marketing email (preferred) or blog post.
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