Digital Media Strategist

The Digital Media Strategist is an expert in the digital advertising ecosystem, fully understanding the role of different digital media platforms and how they can be best used to affect an advertiser’s business. Working closely with our advertising sales staff and digital ad operations department, the Digital Media Strategist learns of the client’s KPIs and objectives and creates a campaign that uses our available solutions to achieve the desired results. During the campaign, the Digital Media Strategist monitors the campaign, optimizes it if necessary, and reports on the efficacy. Additionally, they will assist in creating sales collateral and presentations for all digital advertising products and perform other duties as needed. 

This position requires both in office and in-person meetings, with an in-office work model.

Candidates should live in the area or be willing to relocate/commute.

Essential job functions include, but are not limited to the following:

• Creating digital advertising campaigns for our advertisers, which includes the range of: digital display on our owned sites; programmatic digital display; sponsored content; email marketing; social media advertising; paid search; and video.

• Producing supporting sales presentations and collateral (in PowerPoint and MS Word).

• Conceptualizing story ideas for Sponsored Content for advertisers.

• Creating subject lines and content ideas for targeted advertiser emails.

• Editing and writing content for sales fliers, internal promotion, and sales presentations that represent our entire range of digital products.

• Creating content for social media platforms on behalf of advertisers, as needed.

• Remaining fully informed on current and emerging market trends and implementing best practices.

• Reporting on digital product results, for internal and external purposes (in Excel, PowerPoint, and in proprietary reporting platforms).

• Bachelor’s degree in Advertising, Marketing, Journalism or related field from a four-year college or university desired.

• 6 months to two years of related work experience and/or training or equivalent combination of education and experience required.

• MS Office experience required. Expert usage of Excel and PowerPoint is required.

• Hands-on experience within Content Management Systems such as WordPress, Meta, Google Ad Manager, Google Analytics  is highly sought.

• Ability to read, analyze and interpret large amounts of information and data from a variety of sources.

• Adequate knowledge of typical content management systems and reporting platforms.

• Basic understanding of general marketing principles required.

• Knowledge of advertising copywriting best practices.

• Ability to communicate effectively both verbally and in writing with internal clients, external clients and employees from the organization.

• Excellent project management, time management and organization skills a must.

Sonoma Media Investments (SMI) is an independent, privately-owned multimedia company based in Santa Rosa. Formed in 2012 by a consortium of local investors who recognize the value of quality local journalism, SMI is home to the most-read publications and websites in the affluent Sonoma Valley, north of San Francisco.

Each week, seven out of ten North Bay adults – more than 376,000 in total – engage with the many SMI publications and their corresponding websites, including: The Pulitzer Prize-Winning Press Democrat (our flagship daily), The Sonoma Index-Tribune, Petaluma Argus-Courier, The North Bay Business Journal, Sonoma Magazine and La Prensa Sonoma (the region’s premier Spanish-language newspaper and website). 

Sonoma Media Investments values the contribution of our employees and offers a competitive compensation plan. We also offer an array of benefits, including medical, dental, vision, 401K and Paid Time Off.

Any job offer is conditional upon satisfactorily completing a pre-employment background investigation.

To be considered, please apply on our career page.

The pay range $31.25 - $33.65 per hour, depending on experience.

Sonoma Media Investments is an Equal Opportunity Employer

SMI Diversity & Inclusion Statement

The primary duty of a media company, at its core, is to seek out and tell the truth through its journalism. At the same time, we must maintain a company culture that is inclusive and free of discrimination of any kind.

We at Sonoma Media Investments, LLC, acknowledge the difficult truth that over the course of our long history, we have not always been consistent or effective in fulfilling another duty, to protect and defend those who are trivialized, disregarded, sidelined or treated unfairly in our community, and within our own company.

We at SMI are committed to creating and maintaining a company culture that is actively antiracist and scrupulously inclusive within our company’s work environment, and in how we report on and engage with the community we serve, regardless of gender, race, sexual orientation, national origin, faith, age, ability or size. We pledge to promote equality and humane treatment of others, and to oppose prejudice, indifference, sexism, intolerance and hate. This we will do through our hiring, promotion and retention practices, through our advertising programs and customer service, and through our news coverage and community engagement.