Full-Stack Marketing Manager

About Us

Openforce delivers the leading integrated cloud software suite for businesses that utilize independent contractors, providing comprehensive solutions for recruiting, onboarding, settlement pay, compliance, insurance, and retention. As a pioneer in the gig economy, Openforce is experiencing unprecedented growth, driven by the evolving work landscape and the increasing demand for empowering independent contractors and gig workers. With a focus on SaaS solutions and services, Openforce aims to be the go-to platform for independent contractor management. Join us and play a pivotal role in shaping the future of work.

Position Summary

As a Full-Stack Marketing Manager, you will collaborate closely with the Chief Marketing Officer and Full-Stack Marketing Director to drive business growth through lead generation and sales enablement initiatives. You will play a key role in expanding our pipeline across core company segments and strategic partners, working seamlessly with product management, sales, customer success, and insurance teams. Success in this role requires developing and executing comprehensive marketing strategies that align with measurable business objectives, while continuously tracking, analyzing, and optimizing performance for maximum impact. The ideal candidate will have a strong background in digital marketing and a proactive approach to managing our content calendar and coordinating trade events.

Responsibilities

• Support lead generation by executing comprehensive multi-channel marketing plans, including website management, social media, email campaigns, content marketing, SEO, SEM, PPC, and trade events.
• Own and manage the centralized content calendar, ensuring social properties and website blog are constantly fed compelling content.
• Support sales/ partner enablement by collaborating with cross-functional teams to create diverse content such as executive guides, sell sheets, and pitch decks.
• Coordinate and oversee the planning and execution of trade events, trade associations/ memberships, and trade awards.
• Track key performance indicators (KPIs) to regularly assess and report on the effectiveness of marketing initiatives.
• Leverage data-driven insights and conduct A/B testing to continuously optimize campaigns and improve ROI.
• Other duties and projects as assigned for business needs and professional development.

Skills and Knowledge

• Bachelor's degree in marketing or equivalent directly related degree or work experience.
• Proven experience (2+ years) in marketing within a B2B software company.
• Experience with digital marketing channels, trade events, and content development.
• Proficient with HubSpot and Canva.
• Analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Exceptional communication skills.
• Strong collaboration skills and the ability to thrive in a team environment.
• Self-starter, comfortable with testing and pivoting ideas and campaigns to ensure success

• Highly organized, focused, and results-driven, with a commitment to meeting deadlines and exceeding expectations.

The Perks

• Continued training and career development
• Virtual, work from home with occasional office visits
• Full Benefits Package including Medical, dental, vision and 401k match
• Vacation, Sick, and Holiday Pay

Job Type: Exempt, Full Time

Salary: Salaried

Travel: 10%

Passion, excellence, respect, accountability and having fun are just the beginning. Openforce believes that our culture is at the core part of what makes us successful. We are looking for someone who understands good culture and will help shape it as it evolves. Join Openforce and help shape the future of work while enjoying a dynamic and rewarding career.