The Vice President, Growth and Partnerships serves as a strategic business development partner, working closely with the sales team to drive growth and expand RNL’s reach. This role is responsible for identifying and developing new business opportunities, securing event sponsorships, and cultivating key partnerships with institutions and corporate stakeholders. The VP has strong relationship-building expertise, a proven track record in sales development, and a solid grasp of market research and industry trends to support strategic decision-making
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ESSENTIAL DUTIES/RESPONSIBILITIES:
- Executive Level Outreach:
- Initiate peer-to-peer conversations with senior-level education executives to secure introductory sales meetings, conducted either virtually or in person on campus
- Conduct preliminary discovery and qualification meetings with targeted prospects to identify and facilitate future business potential through phone and email, with a strong emphasis on verbal communication skills and confidence in phone-based engagement
- University Procurement Engagement:
- Develop and execute a strategic approach to securing preferred buyer agreements with university systems, consortia, and third-party funders, serving as a foundation for business development in key market segments
- Engage and negotiate with procurement departments, consortia, and state systems to establish formal agreements
- Oversee contract execution processes, ensuring timely completion and full compliance with institutional and state procurement guidelines
- Event Sponsorship & Corporate Engagement:
- Identify, prospect, and cultivate relationships with potential corporate sponsors for RNL events
- Coordinate with internal and external stakeholders to formalize sponsorship packages and deliverables
- Support the SVP of Partnerships with management of our reseller and referral partner relationships
- Sales & Business Development:
- Conduct in-depth market research and industry analysis to identify emerging trends and sales/partnership growth opportunities
- Collaborate with marketing and subject matter experts to update and enhance sales enablement strategies and tools
- Event Coordination & Performance Tracking:
- Partner with RNL Corporate Marketing to coordinate events, focusing on performance metrics, resource allocation, and staffing