B2B Growth Marketing Lead
Are you looking for an opportunity to join a Certified Great Place to Work with an incredible culture that values your hard work and dedication?
http://reviews.greatplacetowork.com/puretec-industrial-water
Our amazing team provides high purity water purification services to various companies ranging from pharmaceutical to critical infrastructures such as the power industry. There are hundreds of uses across dozens of industries for our products and services. We are a solid and established company recognized for our strong values we exhibit in everything we do. Find out more:
https://puretecwater.com/
Our high Net Promoter Score consistently reflects world class service from our team, ranking Puretec among the top service companies in our industry.
In addition to offering the typical competitive benefits (paid holidays, paid time off, health benefits, and 401(k) plan) Puretec offers the following:
- Paid day off for your birthday
- Annual paid “Family Day” off with $100 to spend on your family
- Wellness paid day off plus $100 for an annual medical check up
- Annual paid day off to volunteer and give back to our community through your favorite non-profit
- Annual discretionary bonus
- On site barbecues and catered events throughout the year
Puretec strives to live by our values to do what’s right, do it well and show people we care!
We’re looking for a dynamic and results-driven Growth Marketing Lead for B2B lead generation and Account-Based Marketing (ABM) efforts. This role will be pivotal in driving growth and fostering long-term relationships with key industrial clients.
This role will be responsible for developing and executing high-impact marketing strategies aimed at generating leads for our sales team. This person will collaborate closely with cross-functional teams (including Sales) and the Marketing Director and oversee B2B marketing strategy and execution for lead generation. The ideal candidate will have a strong grasp of B2B marketing tactics, and a proven ability to generate leads and drive growth.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Lead Generation: Develop and execute comprehensive B2B lead generation strategies to attract high-value prospects and build a robust sales pipeline.
- Account-Based Marketing: Design and own ABM strategy, identifying target accounts, creating personalized campaigns, and collaborating with sales to engage key decision-makers.
- Campaign Execution: Lead end-to-end execution of marketing campaigns, including content development, email marketing, paid advertising, and social media initiatives, designed to convert leads into customers.
- Performance Analytics: Analyze and report on the effectiveness of lead generation, ABM and marketing campaigns, using data-driven insights to refine strategies and improve ROI.
- Market Research: Analyze market trends, competitive landscapes, and consumer insights to identify new opportunities.
- Cross-Functional Collaboration: Partner with sales team to align marketing strategies with business objectives and ensure seamless customer experiences.
- Content Development: Oversee the creation of high-quality, targeted content such as case studies, whitepapers, blogs, and web content that resonates with prospects and showcases Puretec’s expertise.
- Brand Management: Maintain a consistent brand voice across all B2B marketing touchpoints, ensuring Puretec’s core values are communicated effectively
If you thrive in this environment and up for this challenge, we’d like to hear from you!
