Position: Marketing Operations Specialist (Email / SMS Marketing)
MarTech Stack: Hubspot, Slicktext, Zapier, ClickFunnels, Airtable
Created in partnership by Dean Graziosi and Tony Robbins, Mastermind.com is the #1 online platform for individuals looking to market and monetize their knowledge. We redefine "Self-Education" by integrating Education, Entertainment, Implementation, and Community into our innovative platform.
Job Overview:
We are seeking an experienced and driven Marketing Operations Specialist to lead the execution and optimization of our Email and SMS marketing efforts. This role requires a deep understanding of database marketing, campaign management, and marketing operations tools. The ideal candidate thrives in a fast-paced environment and brings a passion for building systems, driving performance, and collaborating cross-functionally to deliver high-impact campaigns.
RESPONSIBILITIES:
- Email and SMS Marketing Campaigns:
- Execute and manage high-performing email and SMS campaigns using HubSpot and SlickText.
- Draft, schedule, edit, proof, test, and deploy weekly communications to ensure flawless execution and accuracy.
- Build and segment targeted audience lists for personalized outreach.
- Database Management:
- Maintain and optimize the marketing database, ensuring segmentation aligns with campaign objectives and audience insights.
- Import and organize external lists, ensuring data integrity and compliance.
- Performance Optimization:
- Analyze key performance metrics (open rates, click-through rates, conversion rates) and recommend strategies to improve deliverability and engagement.
- Regularly assess campaign performance and provide actionable insights to enhance results.
- Ownership of Processes:
- Oversee weekly campaign preparation, ensuring all communications are aligned, proofed, and delivered to the correct audiences on time.
- Collaborate with internal copywriters to coordinate content for email and SMS campaigns.
- Manage and maintain weekly campaign documentation in Google Docs, ensuring all stakeholders are aligned on deadlines and deliverables.
- Marketing Technology Expertise:
- Leverage tools like HubSpot, SlickText, Zapier, ClickFunnels, and Airtable to streamline workflows and maximize efficiency.
- Identify opportunities to enhance marketing operations through better use of technology and integrations.
- Strategic Collaboration:
- Partner with the creative and marketing teams to ensure campaigns align with broader business goals.
- Stay informed of industry trends and emerging best practices to continually refine email and SMS strategies.
REQUIREMENTS:
- Experience:
- 2+ years in marketing operations, with a focus on email and SMS marketing for large databases (1M+ contacts preferred).
- Proficiency in HubSpot CRM and SlickText is required; experience with tools like Zapier, ClickFunnels, and Airtable is highly desirable.
- Technical Skills:
- Strong understanding of audience segmentation, campaign building, and marketing analytics.
- Ability to execute and measure performance across multiple marketing platforms.
- Organizational Skills:
- Detail-oriented and able to manage multiple projects and deadlines.
- Skilled in creating and maintaining operational processes to ensure accuracy and efficiency.
- Personal Attributes:
- A proactive, problem-solving mindset with a focus on data-driven decision-making.
- Strong collaboration and communication skills, thriving in a team-oriented environment.
COMPENSATION & BENEFITS:
- Competitive salary starting at $60,000, commensurate with experience.
- Comprehensive benefits, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and career growth.
- A vibrant in-office culture in Scottsdale, AZ, with remote opportunities for top performers.
If you are a Marketing Operations Specialist who is:
- A strategic self-starter, passionate about marketing, proactive, and resourceful.
- A low-ego team player who thrives in collaborative environments.
- Dedicated to optimizing marketing operations and driving measurable results.
- Excited to contribute to a mission-driven, high-performance team culture.
Then we want to hear from you…
APPLICATION INSTRUCTIONS: To apply, please click the apply button, complete the full application including the application questions, and submit your resume and cover letter.
Bonus points for candidates who submit a loom walkthrough of Email / SMS campaigns that you’ve led in the past - Submit to OwnYourFuture@Mastermind.com with the subject line “Your next MarOps Specialist | Your Name |”
About Mastermind:
Mastermind.com, created in partnership by Dean Graziosi and Tony Robbins, is the #1 online platform for people who are looking to market and monetize their knowledge base. We are redefining what "Self-Education" means to the world. Mastermind is not just "another software", but an all-in-one platform for Education, Entertainment, Implementation & Community.
Mastermind serves people worldwide who seek transformation, fulfillment, and success outside the traditional education path. The Mastermind software empowers and enables you to implement what you learn & actually get paid, in addition to providing a community where you are surrounded by like-minded individuals cheering you on to YOUR NEXT LEVEL.
From practicing a healthy work-life balance to great perks and benefits, Mastermind.com is all about supporting their employees' goals and HELPING CHANGE THE WORLD ONE STUDENT AT A TIME.
