Strategic Responsibility:
The Marketing Specialist for Books and Digital Resources (B&DR) will play a pivotal role in executing strategic marketing initiatives to promote and drive the sales of our books and digital resources. The position’s responsibilities will encompass a range of marketing activities, both online and offline, with a focus on creating compelling campaigns to reach target audiences and maximize product visibility.
This position will also have project administrator responsibilities such as working alongside marketing managers to help prepare and assign marketing tasks and deadlines for all marketing elements for each approved project. This will include working with the marketing team to help assign the project budget allocation, to coordinate the commissioning of independent contracts, as required for each marketing task, and to code, obtain authorization signatures and submit to accounts payable, all relevant marketing invoices submitted. This position will attend and set up marketing meetings as required and assist the marketing task in supportive tasks as and when required.
Job Description:
Provide marketing support to the Books & DR marketing team.
Serves are liaison to between DCC marketing team and media vendors. Works with creative teams to develop marketing assets and makes sure assets are delivered to media outlets for campaigns.
Co-leader with the Books Marketing Manager in creating three seasonal marketing catalogs for internal and external retail sales teams.
Perform other job-related duties as assigned.
