Strategic Responsibility:
The Integrity Worship Manager will develop content and promotional campaigns around church / congregational worship songs to create market awareness and resources for worship leaders and teams worldwide. This position is responsible for managing relationships with our creative, A&R, marketing, publishing, and leadership team, as well as artists to ensure song marketing campaigns are successful. You will build and grow Integrity Worship platforms and explore numerous partnerships to ensure the best options are available for each campaign, with the goal of having songs enter and stay on the CCLI charts. The Church Resources & Song Marketing Manager will help determine global priority songs, and create plans, achieving mutually agreed upon KPIs.
Job Description:
Curate editorial calendar for Integrity Worship platforms: Email, YouTube, Social Media, Website.
Research how songs are performing within the church and implement strategies to create continued success through song marketing.
Work with artists & songwriters to produce high-quality resource content for key impact songs & catalog features including acoustic, tutorials, and about the song videos.
Develop data-driven recommendations, organize and analyze data to form actionable plans and measure results.
Use paid media, existing owned channels, as well as new avenues to uncover short and long-term opportunities to improve audience engagement and growth metrics.
Lead creation of reports on the impact of rollout and optimization efforts against established benchmarks.
Support the label marketing team by identifying priority church songs, developing strategic content & marketing plans that include partnerships with third-party church resource providers. Choose which media channels to use for each campaign. Adapt campaigns to fit multiple channels. Continually optimize marketing campaigns to improve ROI.
Grow partnerships with 3rd party worship leader platforms, other label publishing teams, worship leaders, churches, and artists for partnership opportunities.
Grow Integrity Worship's SEO and online presence
Grow audience and engagement through managing the Integrity Worship proprietary website platform, YouTube channel, and social media profiles.
Work closely with the Integrity Music marketing and publishing teams to discover and identify carriers for new and catalog song resource campaigns.
Stay informed about the trends and performance of not only Integrity’s catalog and frontlist songs, but also industry-wide influential songs in the church.
Meet with key stakeholders (i.e. marketing managers and publishing team) to identify marketing needs.
Calculate and manage accurate marketing budgets for each campaign.
Perform media market research and build target audiences. Gather data and generate performance reports. Analyze campaign results and share them with stakeholders.
Effectively collaborate with department leaders, project managers, social media teams, and other stakeholders as needed.
Perform other job-related duties as assigned
