Field Sales Representative - NYC/NJ

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.

The Brooklyn Brewery seeks a highly skilled and experienced Field Sales Representative - NYC/NJ to join our team.

Position Purpose:
Increase the availability, visibility, velocity, and volume of Brooklyn Brewery brands, via making scheduled and unscheduled sales calls on prospective and active retail accounts, and promoting the Brooklyn Brewery brands through education and direct consumer engagement throughout the territory of Jersey City, Hoboken, and Manhattan as assigned.  

Responsibilities & Expectations:

Account Call Activity- 100% of time
The Field Sales Representative acts as the primary face of our business in the assigned territory.

• Territory Planning and Management: Develops, with the Area Sales Manager or Region Manager, a territory management structure that ensures that markets, distributors, accounts, and consumers are touched with the appropriate frequency. Market times always includes a prepared visit plan that uses anecdotal, VIP, or syndicated data, visits to a defined list of Core Accounts, time spent with distributor reps in work-with settings, and consumer interactions (events, tastings, etc). The Field Sales Representative is always 100% prepared to sell at all times with samples and support materials. Specific activities include:
  • New Business: Sells in new distribution primarily, but not limited to On-Premise accounts in the defined territory
  • Velocity: Sells in volume-enhancing signage and promotional programs to accounts, and merchandises products where legal.
  • Education: Educates distributor personnel, retailers, and consumers in the territory on all general brewery and brand knowledge via work-withs, retail staff educations, consumer tastings and events.
  • Quality: Physically inspects all products in all settings for freshness and quality, and ensures all brewery collateral in the market match brewery Master Brand standards.
  • Communication: Writes brief market visit recap emails to their manager and distributor partner(s) weekly that list achievements and needed follow-up help.
  • Relationships: Develops and maintains strong relationships with retailer, publican, and restauranteur.
  • Knowledge: Knows brewery products in detail, has Cicerone Level 1 Certification and TIPS training within three months of hire date, and develops and maintains a good understanding of local alcoholic beverage laws and industry dynamics.  Has a good working knowledge of NYC and NYC public transportation system.
  • Ethics: Acts professionally, with honor and integrity at all times, is responsible with alcohol, and avoids unsavory sales tactics. Promotes, exhibits, and conveys the core values of the company at all times.
  • Special Projects: Periodically executes specific strategic programs as needed and requested by the Regional Manager to include surveys (pricing, distribution, execution, and quality), crew drives, and more.
• Core Deliverables:
  1. 90% of time will be spent in market with accounts or direct engagement with consumers.  10% of time will be spent planning, preparing, and recapping daily sales call plan
  2. Review VIP data weekly to identify sales opportunities.
  3. Make 45 or more sales calls per week, some of which are dedicated appointments. Be ready with selling tools and necessary cold samples at all times.
  4. Consistently achieve satisfactory progress against quarterly Go-to-Market objectives. 
  5. Core Accounts are physically seen monthly. 
  6. Document all sales calls weekly
  7. Execute 2-4 distributor work withs per month 
  8. Work with days should be followed by a professional follow up email.
  9. Schedule, organize, or conduct a minimum of 3-4 account level promotions per month
  10. Deliver sales recaps to distributors and managers weekly via email.
  11. Deliver expense reports on time, follow expense guidelines, and stay on or under budgeted expense spending.

Position Requirements
Skills

• Is of legal drinking age at date of hire
• Physical ability to lift and carry a 36 lb. case of beer and move a 165 lb. keg of beer is preferred.
• Extensive knowledge of all Brooklyn Brewery products, competitive breweries - specifically local microbreweries and of competing distributors, BBC’s local distributor partner portfolio, and the alcohol beverage industry laws in the assigned territory,
• Ability to work independently
• Willingness to work a flexible schedule with varying starting and ending work hours on a weekly and daily basis
• Proficient verbal, written, and group communication skills.
• Strong social and organizational skills
• Good decision making and problem-solving skills.
• Proficient understanding of both retail margin and mark-up
• Cicerone Level 1 certification (within 3 months of hire date)
• Basic computer skills including but not limited to Word, Excel
• Love and appreciation for beer a plus

Accountability

This position reports to the V.P. of Sales.

Salary Range
The annualized base pay range for this role is $65,000 to $75,000. Actual base pay may vary depending on factors including but not limited to experience, subject matter expertise, and skills. The base pay is one component of The Brooklyn Brewery Corporation’s total compensation package for employees.
 

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that many potential applicants do not apply when they don’t feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Brooklyn Brewery is an equal opportunity employer and does not discriminate based on race, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status or marital status. All qualified candidates including those from marginalized or minority groups are encouraged to apply.