DIRECTOR, MARKETING / or SENIOR DIRECTOR, MARKETING - LOS ANGELES, CA - FOR CHILDREN'S HUNGER FUND, A FAITH-BASED NON-PROFIT

JOIN THE TEAM - ORGANIZATION OVERVIEW:
At Children’s Hunger Fund, we are a team of like-minded individuals committed to delivering hope to suffering children, answering God’s call to serve Him together in this way—equipping local churches for gospel-centered mercy ministry. We invite you to explore whether there might be a place for you on our team. CHF was founded in 1991 by Dave and Lynn Phillips who decided to establish a ministry that worked to alleviate the physical and spiritual suffering of children as well as support and empower local churches to minister to the poor. CHF now serves in over 30 countries. Mercy Network church partners continue to expand their reach into new communities, and more families are hearing the hope of the gospel through gospel-centered, relational mercy ministry. CHF has office locations in Los Angeles, California, and Dallas & San Antonio, Texas.
 
POSITION OVERVIEW:

The Director, Marketing (or Sr. Director, Marketing) will develop and execute the strategies for marketing initiatives and communications initiatives to consistently promote and elevate the visibility of Children’s Hunger Fund to accomplish the mission of the organization by moving audiences from awareness to engagement. This marketing leader will effectively develop and execute marketing programs, digital media, and advertising, and lead the development of digital and print assets for the entire organization with a keen eye to CHF’s constituents and donor base. This role will influence the present and future direction of CHF’s overall marketing campaigns by determining and evaluating current and future needs, market trends, and ensuring ongoing campaign effectiveness. This position reports directly to the Executive Director of Relationship Development with accountability to the Executive Leadership Team and key cross-functional and cross-departmental partners.

Direct Reports:  Coordinator, Communications; Coordinator, Digital Media; Coordinator, Graphic Design; Coordinator, Marketing; Coordinator, Media Production; Project Manager

Reports To: Executive Director, Relationship Development

Relates Closely With: Executive team; Leadership team; Relationship Development and Donor Care teams; Marketing vendor(s) or partners

Essential Duties & Responsibilities:

• Collaborate with the Executive Director of Relationship Development to develop marketing plans and strategies to support the goals of CHF to increase brand awareness, drive donor and partner engagement, acquire new donors, and further the CHF brand narrative.
• Provide leadership in implementation of marketing and communication plans through effective project management and organization-wide collaboration to ensure deadlines are met and projects meet strategic objectives and quality standards.
• Participate with Donor Care colleagues to identify opportunities for strengthening and enriching stakeholders’ experience with CHF including donors, volunteers, corporate and ministry partners, visitors, and internal clients.
• Responsible for budget preparation and planning for marketing initiatives and managing projects to ensure timely and accurate implementation. This includes overseeing campaign development and marketing project management for publications, advertising, social media, digital/online communications, marketing automation, and print services.

• Plan, coordinate, and produce powerful content, from inception to completion, that inspires and engages CHF audiences across multiple media platforms, including blog posts, articles, social media posts, newsletters, website content, advertising and other video that align with the organization’s brand voice, brand narrative and fundraising goals.
• Manage and maintain content calendars to ensure a steady flow of content.
• Develop and lead delegation of the creation of visual content, such as graphics, print materials, social media imagery, photography, and video, that align with the organization’s brand objectives and brand narrative.

• Develop and implement a digital strategy that includes social media, website, and email marketing to engage core stakeholders, prospective donors, and potential corporate and ministry partners.
• Manage organic and paid content across all platforms including Facebook, LinkedIn, Instagram, YouTube, and others as necessary.
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including KPIs.
• Oversee website and other CHF-owned communication tools.
• Develop and implement an earned media plan and manage ongoing content

• Develop and delegate the creation of print and digital collateral for in-person events and Development Officer fundraising needs.

Supervisory & Leadership Responsibilities:  

• Lead by example: demonstrate CHF’s mission, values, and distinctives in execution of responsibilities.
• Follow and support CHF policies and procedures; contribute to required meetings and events.
• Develop, coach, and encourage assigned employees for current and future success.
• Oversee employee responsibilities in accordance with CHF guidelines, including staffing, goal and performance management, and compensation reviews.
• Effectively supervise and coach department employees with an exceptional level of professionalism and team unity.

 Equipment:

• Standard Office Equipment (telephone, computer workstation, printer, copier, scanner, calculator) 

Work Environment:

• Primarily: office, churches, public venues, commercial establishments; Occasionally: warehouse 

Physical Demands:

• Constantly exchange accurate information whether verbally or in writing
• Constantly operate a computer and other office machinery such as telephone and printer
• Frequently travel outside the office to churches, commercial establishments, public venues
• Frequently work seated at a desk (at least 50% of the time) and for long periods of time such as for international air/ground travel as well as navigate uneven terrain by foot
• Frequently move around inside the office to access files cabinets, attend meetings, utilize office machinery
• Occasionally lift up to 35 lbs.
• Occasionally set up and break down a display booth

Minimum Qualifications (Knowledge, Skills, Abilities):

• Confesses Jesus Christ as Lord and Savior; active member of a gospel-centered, Christian local church; demonstrates ongoing growth in Christian maturity.
• A Bachelor’s Degree in Marketing, Advertising, Mass Communications, or a related field is required. A master’s degree in a related field of study is a plus.
• Director role: Minimum of five years of work experience in marketing, communications, advertising, or a related field, with at least three years in a management role and one year in marketing for a non-profit charity or ministry or equivalent experience for the Director role.
• Senior Director role: Minimum 5+ years’ experience preferred in a marketing and communications leadership role
• Previous work experience specific to non-profit and/or fundraising marketing.
• Know, understand, and effectively communicate CHF’s history, story, messaging, and values to the target audiences.
• Expansive and in-depth knowledge of digital marketing practices including website, social media, and email marketing platforms SEO, SEM, in-bound content strategies, maximizing marketing analytics tools, advertising, and website/social media influencing.
• Superior writing, proofreading, and editing skills.
• Creative, conceptual thinker with attention to detail.
• Proficiency using project management software to create timelines and track progress.
• Ability to work independently, in a team environment, and take active ownership of projects.
• Highly proficient communication and presentation skills.
• Knowledge of photography and video production.
• Proven ability to build relationships and partner/collaborate with key stakeholders.
• Demonstrate a self-starting work style that exhibits initiative, motivation, and integrity.
• Ability to speak publicly and professionally on behalf of CHF, communicating clearly about CHF’s mission, distinctives and ministry.
• Innovative problem-solver, able to respectfully negotiate and resolve differences for the success of all parties.
• Demonstrated integrity, able to maintain and foster both individual and CHF reputation in the community.
• Demonstrate fulfillment of strategic plans, growth goals, location activity, or support partnerships.
• Experience working with Salesforce preferred, or related database experience.
• Proficient in Windows or MAC-OS/MS Office 365/Internet/social media (Facebook/X/Instagram, Google, etc.) and applicable marketing-related applications.
• Ability to quickly learn new software applications.
• Ability to travel to participate in CHF events as needed and/or assigned, including: Retreats, conferences, other special events such as banquets, receptions, donor events, etc.
• Applicants to be considered will submit a solid marketing portfolio including written, print, and digital samples of their work.

NOTE:  The statements above are intended to describe the general nature and level of work involved for this job and are not intended to represent an exhaustive list of responsibilities, qualifications, work environment and/or physical demands.  You will be required to perform other duties as assigned.