Product Marketing Strategist

*This is a hybrid role that requires at least 3 days of onsite work per week (Tuesdays, Wednesdays, Thursdays). This role will be based at our Bible Way location in Reno, NV.

GENERAL SUMMARY (What is done and why)

The Product Marketing Strategist is responsible for developing and executing United’s product marketing strategy to meet company and regionally specific growth goals. The position is responsible for development of marketing plans to achieve sales targets, monitoring and analyzing product performance, maintaining product viability in the marketplace through analysis of market research, customer needs and industry trends; and by bringing creative ideas to market.

The Strategist utilizes all channels at his/her disposal to support and communicate the unique selling proposition of the organization in order to drive product growth goals as well as the three primary membership objectives 1.) Acquisition 2.) Deeper Share of Wallet, and 3). Retention. Efforts include internal and external communication, development of marketing campaigns, creation of marketing assets along with research, implementation and support of lead generation programs and opportunities.

The Strategist will need to understand United’s brand and verbal identity, value proposition, differentiators as a preferred credit union and flawlessly communicate this with a local, authentic feel nationally and within each market. This position will work closely with sales, traditional marketing, digital marketing, product development and public relations teams to support product growth goals. They will also work closely with external agencies and cross-functional internal departments.

ESSENTIAL FUNCTIONS, IN PRIORITY ORDER

1. Responsible for developing, coordinating, and executing marketing plans that accomplish product growth goals. This includes multi-media campaigns utilizing the most effective channels based on each community/target audience. This includes personalized marketing efforts that support the product line sales staff. Time: 30%
2. Conduct market and target audience research to appropriately position product in manner that differentiates from competitors, addresses member pain points, and drives product awareness and demand. Time: 25%
3. Manages product lifecycle through development of go-to-market strategy for product launches or enhancements and end of life strategy for product sunsets. Collaborates regularly with product operation teams and product management teams to support product roadmap. Time: 25%
4. Acts as an ambassador of the United brand and is responsible for knowing, understanding, and communicating product promotions, assets and content that align with brand guidelines and integrated marketing efforts. Performs other duties as assigned. Time: 10%
5. Responsible for the metrics, reporting and tracking of marketing activities supporting assigned product lines. Time: 10%

EXPERIENCE (Minimum experience required to perform the duties of this position)

In addition to the education requirement:

• Three to five year's marketing or communications experience required.
• Experience in Microsoft Office Suite (PowerPoint, Word, and Excel) required.
• Experience with Adobe Creative Suite, (InDesign, Illustrator, Photoshop) preferred.
• Social media experience preferred.
• Project management experience a plus.

KNOWLEDGE, SKILLS, AND ABILITIES (Minimum technical and communication skill levels and licenses/certificates normally required to perform the duties of this position)

• Excellent, highly evolved verbal and written communication skills
• Creativity
• Organizing
• Planning
• Process Management
• Presentation Skills
• Understanding Others
• Standing Alone
• Demonstrated experience and knowledge of establishing and implementing marketing plans.
• PC computer proficiency with windows and communication software necessary

Required Competencies

• Problem Solving
• Dealing with Ambiguity
• Time Management
• Demonstrates Courage
• Drive for Results
• Interpersonal Savvy
• Customer Focus
• Integrity and Trust
• Self-Development
• Business Acumen

Mental Requirements

• Ability to analyze budgets, trends, research data, competition, and time commitments.
• Ability to use good judgment and make sound decisions quickly.
• Ability to work under pressure.
• Proven problem-solving abilities.
• Ability to identify essential elements of market success planning.
• Ability to understand strategic objectives.
• Ability to concentrate in a multi-task environment.
• Capable of understanding the needs of Board Members, Credit Union staff and Members.
• Ability to maintain a positive attitude and professional image.

Tools and Equipment Used

• All available general office equipment as needed.
• All available computer software and hardware as needed.

WORKING RELATIONSHIPS/CONTACTS (Positions with which incumbent has frequent contact)

• As necessary, personal/written/phone contact with Senior Management Team members.
• As necessary, personal/written/phone contact with Board Members.
• Daily, personal/written/phone contact with other department managers.
• Daily, personal/written/phone contact with Credit Union staff.
• Daily, personal/written/phone contact with vendors and media.
• Occasional, personal/written/phone contact with Credit Union Members, community agencies, consultants

PHYSICAL DEMANDS (Physical effort generally associated with this position)

Work involves standing and walking for brief periods of time, but most work is done from a seated position. There is a potential for eyestrain from reading detailed reports/invoices and the computer screen. Deadlines, workloads, and pressure to achieve goals may cause increased stress levels.

WORKING CONDITIONS (Typical working conditions associated with this type of work and environmental hazards, if any, that may be encountered in performing the duties of this position)

Internal - Work is normally performed in climate-controlled office environment, where exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes sounds of normal office equipment (computers, telephone, etc.) No known environmental hazards are encountered in normal performance of duties. Length of day is unpredictable; long hours may be required to accommodate deadlines or special meetings.

External - Some travel to branches may be required; however, information on environmental conditions is not available.

EEO/Vets/Disability