Job Summary:
This role is essential in enhancing our impact through effective, mission-driven marketing strategies. As a working manager, you will be responsible for overseeing all marketing activities while actively participating in the execution of campaigns and initiatives. As Marketing Manager, you will need to possess strong leadership skills, a passion for storytelling, and the ability to execute marketing plans that inspire and engage our donors, volunteers, and partners.
Duties/Responsibilities:
Responsibilities:
Strategic Planning & Execution
- Develop, execute, and manage comprehensive marketing strategies that support the organization's mission and goals.
- Lead day-to-day marketing efforts, overseeing all aspects of the marketing plan while rolling up your sleeves to personally execute key deliverables.
- Monitor the performance of marketing initiatives and adjust strategies in real time to optimize outcomes.
Social Media Strategy & Management
- Create, implement, and manage social media strategies to increase audience engagement, brand awareness, and Mission visibility. Partner with our creative team on the content creation that will be delivered on the developed strategies.
- Oversee scheduling and community management across various social platforms, while directly managing high-priority social content.
- Track and analyze social media metrics, adjusting strategies as necessary to enhance performance.
Public Relations & Media Engagement
- Develop relationships with media outlets and secure coverage through press releases and proactive media outreach.
- Write and distribute press releases and handle media inquiries, while also coordinating interviews and media opportunities for organizational leaders.
- Be responsible for all aspects of media planning and execution, ensuring seamless coordination between stakeholders and media partners.
Paid Media & Advertising
- Plan, execute, and manage media buys (including digital, radio, TV, and billboards) to ensure maximum exposure and reach for campaigns.
- Handle contract negotiations with vendors and ensure cost-effective placements.
- Monitor campaign performance and adjust media strategies to improve results.
Content Creation & Storytelling
- Develop compelling content that tells the story of the Mission’s impact, from ideation to final production.
- Partner with both internal and external teams in creating multimedia assets, including photos, video, graphics, and written content, to support various marketing campaigns.
- Collaborate with internal teams to gather stories from clients, donors, and volunteers and incorporate them into marketing materials.
Donor & Stakeholder Communications
- Manage all communications to donors and stakeholders, ensuring consistent messaging aligned with the brand’s voice and mission.
- Work closely with our marketing communications vendor to develop inserts and messages for donor gift receipts, newsletters, and updates, reflecting gratitude and highlighting the impact of their contributions.
Project Management & Collaboration
- Oversee the entire marketing project lifecycle, from strategy development to execution, ensuring deadlines are met and objectives are achieved.
- Collaborate with cross-functional teams, including development, programs, and external partners, to ensure marketing efforts are aligned with organizational goals.
- Serve as a point person for external vendors, agencies, and media partners, managing relationships and ensuring the success of marketing initiatives.
Performance Analysis & Reporting
- Track, analyze, and report on the performance of all marketing efforts, using insights to refine future strategies.
- Work closely with data analysts to ensure all marketing activities are data-driven and measurable.
- Prepare regular reports for leadership, outlining the effectiveness of campaigns and recommendations for improvements.
- Perform other duties as required.
