We are seeking a Affiliate Marketing & Sales Specialist responsible for:
- Develop and execute affiliate marketing strategies to drive revenue growth and increase brand awareness.
- Identify, recruit, and manage a network of high-performing affiliate partners.
- Monitor affiliate performance, analyze data, and optimize campaigns for maximum impact.
- Collaborate with internal teams (marketing, sales, product) to ensure alignment and success.
This role will analyze market trends, consumer behavior, and media performance to optimize campaigns across various digital channels.
Responsibilities Include:
- Digital Advertising Knowledge
- Understanding of paid media channels (Google Ads, Facebook Ads, programmatic display, native advertising, etc.).
- Experience with utilizing social media platforms and influencers (Meta, LinkedIn, TikTok, X, etc.).
- Knowledge of SEO & SEM principles.
- Data Analysis & Performance Metrics
- Ability to work with Google Analytics, Adobe Analytics, or other tracking tools.
- Understanding of KPIs like CTR, CPM, CPA, ROAS, and conversion rates.
- Experience using A/B testing and audience segmentation.
- Ability to coordinate and develop media calendars to track and measure for purposes of attribution and ongoing optimization.
- Budgeting & Forecasting
- Experience in allocating media budgets across platforms.
- Ability to use media mix modeling and forecasting tools to optimize ad spend.
- Ad Tech & Platforms
- Familiarity with DSPs (Demand Side Platforms) and SSPs (Supply Side Platforms).
- Knowledge of ad serving platforms (Google Campaign Manager, The Trade Desk, etc.).
- Understanding of programmatic advertising and real-time bidding (RTB).
- Market Research & Audience Insights
- Ability to use tools like Nielsen, Comscore, or SimilarWeb.
- Experience conducting competitor analysis and audience research.
- Understanding of consumer behavior and trends.
- Communication & Strategy Development
- Ability to collaborate with creative, marketing, and analytics teams.
- Experience in building media plans and presenting strategies.
- Strong negotiation skills with vendors and partners.
- Experience with Marketing Automation & CRM
- Exposure to HubSpot, Marketo, Salesforce, or other CRM tools.
- Understanding how media planning integrates with email marketing and lead nurturing.
- Compliance & Privacy Knowledge
- Awareness of GDPR, CCPA, and other data privacy regulations.
- Understanding of cookie-less tracking and first-party data strategies.
