POSITION OVERVIEW
We are seeking a savvy Shopify / Digital Marketing Specialist that is well-versed in Ecommerce, Email Marketing, Paid Advertising and other various Digital Marketing Channels and Mediums. The Shopify / Digital Marketing Specialist will be responsible for planning, budgeting, executing, and analyzing Byrna’s Ecommerce Strategy. Candidate must be able to take a high-level goal (ie. Generate More Leads) and define and execute a strategy to achieve the goal.
Responsibilities
- Assist in the development and implementation of digital marketing strategies to promote our products and services.
- Manage and update our Shopify store, ensuring product listings are accurage and optimized for search engines.
- Create and schedule engaging content for social media platforms, email campaigns, and other digital channels.
- Monitor and analyze website traffic and end user engagement metrics using tools like Google Analytics.
- Conduct market research to identify trends and opportunities for growth.
- Assist in the creation of monthly performance reports and provide insights for improvements.
- Build and maintain organic social media engagement by creating compelling content and fostering community interaction.
- Execute advertising programs for the business in a fast-paced and competitive environment across all digital media channels. Candidate must be able to understand and work in Channels and Mediums beyond Google Search and Meta.
- Candidate will be responsible for defining and building out marketing strategies to achieve revenue goals set for regional websites.
- Candidate must be able to work and coordinate effectively with remote colleagues to create and execute strategies and initiatives.
- Candidate must be able to effectively set, measure, and optimize campaigns to hit target goals and KPI’s. The ability to understand how an initiative is performing beyond ROAS is a requirement.
- Deliver experiences for a variety of digital marketing channels including writing, scheduling, and optimizing daily/weekly/monthly content across multiple social platforms, and working with editorial, social, and audience development leads to expand and refine digital marketing strategies as needed.
- Identify new areas of opportunity within existing placements and channels, as well as evaluate and test new technologies using market trends, internal data industry best practices to inform decision making.
- Execute partnerships and sponsorships to generate good will, publicity, and brand building value.
- Stay current on market trends and competitive activity.
Experience
- Bachelor’s Degree in Advertising, Marketing, Communications, or related field.
- Strong knowledge of Shopify Plus platform. Previous experience working with products, collections, pages and apps.
- Experience working to create content with bloggers, online personalities and publishers to build DTC brand.
- Possess outstanding strategic, creative, and storytelling abilities that will be necessary for the development of creative advertising materials.
- Strong working knowledge of major and minor digital advertising platforms with understanding of pricing, attribution, and strategy.
- Affiliate marketing experience working with publishers to build brand awareness and drive conversion.
- Proficiency in Microsoft Office, Photoshop/InDesign experience is a plus. Strong proficiency with photo resizing, audio and short-form video editing preferred.
- Multilingual a strong plus.
- Klavio, Social Media and Google/web anaytics
Attributes for success
- Ability to work independently and across teams; quickly, collaboratively, and to be able to thrive in a fast-paced, deadline-driven environment
- Strong understanding of marketing profit and loss principles
- Strong project management and organizational skills
- Prior experience marketing for a cutting-edge brand a big plus
POSITION OVERVIEW
We are seeking a savvy Shopify / Digital Marketing Specialist that is well-versed in Ecommerce, Email Marketing, Paid Advertising and other various Digital Marketing Channels and Mediums. The Shopify / Digital Marketing Specialist will be responsible for planning, budgeting, executing, and analyzing Byrna’s Ecommerce Strategy. Candidate must be able to take a high-level goal (ie. Generate More Leads) and define and execute a strategy to achieve the goal.
Responsibilities
- Assist in the development and implementation of digital marketing strategies to promote our products and services.
- Manage and update our Shopify store, ensuring product listings are accurage and optimized for search engines.
- Create and schedule engaging content for social media platforms, email campaigns, and other digital channels.
- Monitor and analyze website traffic and end user engagement metrics using tools like Google Analytics.
- Conduct market research to identify trends and opportunities for growth.
- Assist in the creation of monthly performance reports and provide insights for improvements.
- Build and maintain organic social media engagement by creating compelling content and fostering community interaction.
- Execute advertising programs for the business in a fast-paced and competitive environment across all digital media channels. Candidate must be able to understand and work in Channels and Mediums beyond Google Search and Meta.
- Candidate will be responsible for defining and building out marketing strategies to achieve revenue goals set for regional websites.
- Candidate must be able to work and coordinate effectively with remote colleagues to create and execute strategies and initiatives.
- Candidate must be able to effectively set, measure, and optimize campaigns to hit target goals and KPI’s. The ability to understand how an initiative is performing beyond ROAS is a requirement.
- Deliver experiences for a variety of digital marketing channels including writing, scheduling, and optimizing daily/weekly/monthly content across multiple social platforms, and working with editorial, social, and audience development leads to expand and refine digital marketing strategies as needed.
- Identify new areas of opportunity within existing placements and channels, as well as evaluate and test new technologies using market trends, internal data industry best practices to inform decision making.
- Execute partnerships and sponsorships to generate good will, publicity, and brand building value.
- Stay current on market trends and competitive activity.
