Overview: The VP of Sales & Business Development is responsible for driving significant revenue growth, forming strategic partnerships, and identifying new business opportunities at a national and international level. This role demands a visionary leader who can build and manage a high-performing sales team, foster strong client relationships, and align business development initiatives with organizational objectives.
Who You Are
- Possess a strong commercial/business acumen with a strategic mindset.
- Skilled in developing innovative sales solutions, long-term strategic plans, and creative growth strategies.
- Have expert knowledge of competitive landscapes and market dynamics; familiarity with firearms, weapons, and law enforcement is a plus.
- Demonstrate exceptional presentation and communication skills, with the ability to influence and motivate executive-level stakeholders.
- Capable of leading change by championing and implementing innovative principles and concepts.
- Experienced in shaping and nurturing high-performing, motivated teams.
- Passionate about leveraging emerging methodologies and technologies for consumer engagement.
Key Responsibilities:
Strategic Planning & Execution:
- Develop and implement comprehensive sales and business development strategies to achieve revenue and market share growth.
- Identify, evaluate, and execute opportunities in new markets and industries.
- Establish and manage plans to achieve short-term and long-term sales targets.
- Monitor and adjust sales plan implementation to achieve performance targets.
- Develop and execute an annual operating plan aligned with long-term revenue and budget goals.
Sales Leadership:
- Build, lead, and mentor a high-performing sales team to foster accountability and excellence.
- Set and monitor sales quotas and performance metrics, providing actionable feedback and guidance.
- Collaborate with marketing and product teams to align sales strategies with promotions and offerings.
Business Development:
- Establish and maintain strategic partnerships with key stakeholders, clients, and industry leaders.
- Identify and pursue strategic alliances, joint ventures, and other partnerships to enhance growth.
- Oversee market entry and expansion strategies, ensuring quality, training, and revenue objectives are met.
- Negotiate and close high-value contracts while ensuring profitability and alignment with business goals.
- Create consumer-focused strategies by identifying key demographics and behaviors.
Market Analysis & Insights:
- Conduct thorough market research to stay ahead of industry trends, competition, and consumer needs.
- Provide regular reports and forecasts to the executive team, offering actionable insights and recommendations.
Customer Relationship Management:
- Build and maintain strong relationships with key accounts, ensuring exceptional client satisfaction.
- Oversee strategies to improve customer retention and drive client success.
Business Growth, Execution & Performance:
- Provide accurate forecasting and go-to-market strategies for all sales channels.
- Deliver insightful reports, competitive analyses, and updated forecasts to ensure clarity and alignment with team and company goals.
- Collaborate with cross-functional leaders to develop and execute growth strategies that drive product engagement and sales.
- Ensure sales forecasts align with product initiatives, brand strategy, and demand planning.
