Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have long-term, valued licensing partnerships with Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.
POSITION OVERVIEW:
We are seeking a talented and passionate Creative Designer & Illustrator to join our team In Basic Fun’s growing Good Stuff division. Good Stuff is a leading supplier in the in the Amusement and Redemption industry specifically – think, Universal Theme Parks, Dave & Busters, Round 1, Chuck E Cheese , Six Flags, Knott’s Berry Farms, and many other Family Entertainment Centers. While we make many different types of toys, our core business is Plush Toys. In this role, you will contribute to the development of new toy concepts, illustrations, and as well as department management. You will use your talents to create original designs as well as a licensed portfolio of products.
The ideal candidate has a keen eye for detail, an awareness of consumer trends i.e., video gaming, social/digital media trends, cartoon characters, trademarks, and experience in bringing characters and concepts to life. If you are already involved in this industry, FANTASTIC! However, if you have an affinity for market trends as well as a desire to be involved in the toy industry, this could be a great opportunity for you.
Responsibilities include but not limited to:
- Concept Development: Collaborate with product designers, marketing, and R&D to brainstorm and develop innovative toy concepts and ideas.
- Illustration and Character Design: Create original illustrations, characters, and graphics for toys, packaging, and promotional materials.
- Product and Packaging Design: Design engaging and visually appealing packaging that enhances the brand’s message and makes products stand out on the shelf.
- Trend Research: Stay current on industry and market trends, particularly those impacting toys, and consumer preferences.
- Department Management: work to help keep the department organized, help design and implement our trade shows. Work directly with overseas factories and become an instrumental part of executing our vision and ensure financial growth.
- Additional Responsibilities: Perform other duties and special projects as assigned.