Digital Marketing Consultant (Radio)

Job Summary:

As a Marketing Consultant for our radio station/network, you will work closely with our leadership team to design, implement, and manage marketing campaigns that increase station listenership, enhance brand image, and drive sponsorship and advertising revenue. You will utilize your deep understanding of radio programming, media trends, and audience behavior to create innovative strategies that engage listeners and attract advertisers.

Key Responsibilities:

• Marketing Strategy Development: Design and implement effective marketing strategies and plans that align with the station’s objectives, including growing audience numbers, enhancing brand awareness, and boosting advertising sales.
• Audience Growth: Analyze and understand listener demographics and behaviors to create targeted campaigns that attract new listeners and retain existing ones.
• Brand Management: Develop and manage the station's brand, ensuring consistency across all marketing materials, promotional efforts, and communications.
• Advertising and Sponsorship: Work with the sales team to develop compelling marketing materials and promotional campaigns for advertisers and sponsors. Assist in identifying new business opportunities and maximizing revenue through effective marketing strategies.
• Digital Marketing: Leverage digital platforms (social media, websites, mobile apps) to promote the radio station and engage with the audience. Create strategies for growing online presence and improving listener interaction through digital channels.
• Event Promotion: Coordinate promotional events, live broadcasts, contests, and giveaways that engage audiences both on-air and in person, driving participation and building community relationships.
• Analytics & Reporting: Regularly track and measure the success of marketing campaigns using analytics tools, providing recommendations for continuous improvement. Report on key performance indicators (KPIs) such as audience growth, brand awareness, and revenue metrics.
• Collaboration & Communication: Collaborate with on-air talent, programming teams, sales departments, and other stakeholders to ensure alignment between marketing efforts and station programming or promotions.

Qualifications:

• Experience: At least [X] years of experience in marketing, with a focus on media, broadcasting, or radio.
• Industry Knowledge: Strong understanding of the radio industry, including trends, audience behaviors, and advertising dynamics.
• Digital Marketing Expertise: Experience in managing digital marketing campaigns, including social media, SEO, email marketing, and website management.
• Creative Skills: Ability to develop creative marketing campaigns, promotional materials, and engaging content that resonates with target audiences.
• Analytical Skills: Proficiency in using data analytics tools to assess the effectiveness of campaigns and adjust strategies as needed.
• Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively to both internal teams and external clients.
• Project Management: Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Preferred Skills:

• Radio Programming Knowledge: Familiarity with radio programming strategies and audience research.
• Sales and Negotiation: Experience in sales or collaborating with sales teams to develop joint marketing initiatives.
• Creative Software: Experience with design tools such as Adobe Creative Suite for creating promotional content is a plus.