PRIMARY PURPOSE OF POSITION:
The primary purpose of the Sales and Admissions Manager is to build and maintain occupancy levels to meet residence goals for the independent and assisted living community. This includes driving outside sales efforts, selling apartments, and coordinating move-ins. The Sales and Admissions Manager will ensure a smooth and compassionate transition for new Residents and effectively communicate the value of our services to prospective Residents and their families.
Experience:
· Minimum of 3 years of experience in admissions, sales, marketing, or hospitality within a healthcare or senior living setting.
· Strong understanding of the health care continuum of care, service navigation process and healthcare service provider network (preferred).
· Knowledge of state and federal regulations related to admissions and hospitality in healthcare facilities (preferred).
Education:
· Associate or bachelor’s degree in business administration, healthcare administration, hospitality management, or a related field.
Other:
· Experience with CRM software and lead tracking systems (preferred).
· Ability to safely drive a vehicle and willingness to travel within the community and to various referral sources.
JOB DUTIES:
1. Community Outreach:
a. Develop and implement strategic sales plans to attract prospective residents.
b. Build and maintain relationships with hospitals, rehabilitation centers, physicians, and other referral sources.
c. Represent the facility at community events, health fairs, and other opportunities.
d. Prepares reports by collecting, analyzing, and summarizing data and looking for trends.
2. Sales:
a. Conduct tours for prospective Residents and their families, showcasing the benefits and amenities of the facility.
b. Respond to inquiries and follow up with prospective Residents to convert leads into move-ins.
c. Use a CRM to create a database of leads and track progress through the sales cycle.
3. Admissions Coordination:
a. Coordinate all aspects of the admissions process, including screens, assessments, paperwork, and move-in logistics.
b. With the coordination of the Administrator and Director of Clinical Services, evaluating and accepting or rejecting Residents; referring Resident and families to other programs and institutions as needed.
c. Ensure a smooth transition for new Residents by working closely with clinical and administrative staff.
d. Provide ongoing support to new Residents and their families to ensure satisfaction and address any concerns.
4. Hospitality:
a. Foster a welcoming and hospitable environment for Residents, families, and visitors.
b. Ensure that the facility's amenities and services are presented in an appealing and professional manner.
c. Work with the hospitality team to address any special requests or needs of residents and their families.
5. Material Management:
a. Ensure all sales and collateral materials are up-to-date and accurately reflect the facility’s services, amenities, and values.
b. Collaborate with the marketing team to create new promotional content as needed.
c. Distribute updated collateral and sales packets to relevant stakeholders and referral sources.
6. Collaboration:
a. Work closely with the Administrator and other department heads to align sales, admissions, and hospitality strategies with overall facility goals.
b. Participate in weekly admissions and sales meetings to review progress and adjust strategies as needed.
7. Compliance:
a. Ensure all admissions comply with state and federal regulations.
b. Maintain accurate records and documentation for all admissions and hospitality activities.
CORE COMPETENCIES:
1. Able to manage multiple tasks consecutively.
2. Can demonstrate strong communication and relationship building skills.
3. Good oral and written communication skills and the ability to work well with others.
4. Strong customer service skills and an eye for detail and presentation.
PHYSICAL DEMANDS:
While performing the duties of this job, the employee is frequently required to sit and to use hands to file and type often. Occasionally the employee will be required to stand and stoop, kneel, crouch or crawl. Requires close viewing of computer screen. Excellent verbal communication skills and excellent vision and hearing required. Must be able to lift, carry, push, or pull 25 pounds or more occasionally
