Global Brand Marketing Manager

Job Details

Job Location

Corporate - Boca Raton, FL

Position Type

Full Time

Description

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have long-term, valued licensing partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

Position Overview:

In partnership with the Vice President of Global Brand Marketing, this position is responsible for leading multiple iconic brands across Basic Fun’s portfolio taking ownership of day-to-day business, marketing and product strategy as well as collaborating with sales, product development, operations, digital marketing, creative services and other cross-functional teams to achieve successful results that drive established revenue and P&L expectations annually.

This position is ideal for a detail oriented, self-starter with right/left brain skillsets and a passion for toys, strategic thinking and the ability to connect the dots in unexpected ways.

Responsibilities include but not limited to:

Core Role

Lead executional brand, product and marketing functions for assigned brands’ product lines.

Brand/Product Management

Assist in brand vision while leading yearly slats and rational of upcoming year’s product lines
Manage Line Plans and execute elements of the product commercialization process for assigned brands’ product lines, including collaboration with PD team; creating/ managing Product Start Forms, assisting in driving development to the product launch milestones; costing targets, margin requirements while delivering market-relevant product solutions with a strong price/value proposition
Manage the flow of information and communications with PD team and HKG office for assigned brands / product lines
Research market and industry trends, compile and provide updated trend and competitive information to aid product line and brand strategy
Assist with maintaining the established visual personality and brand identity for all assigned brands/product lines
Drive packaging and graphic design direction with the Creative Services team
Manage submission process for product approvals with licensors in a timely and precise manner for assigned brands / product lines

Brand/Sales Management

Manage brand information to Sales team including presentation materials, Brand Decks, etc.
Oversee the flow of Product samples required for sales presentations, trade shows, commercial shoots and PR activities for assigned Product Lines
Track category trends and retail environments; use intel to help direct priorities and pipeline recommendations
Track and analyze wholesale forecasts and retail POS with a keen eye on patterns, shifts and “the so-what” to help advise actionable plans for the business
Work with Global Sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations
Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary.

Brand/Marketing Communication

Play a key role in executing each brand’s go-to-market strategy with the opportunity to lead various tactics (select PR, social media, promotions, events, digital projects, etc.).
Assist in the development of outbound communications, including Web copy and layout execution, rich media, trade show messaging, online advertising, print advertising, social media and sales collateral materials for assigned brands / product lines
Other duties may be assigned

Qualifications

Skills, knowledge and abilities

Bachelor’s degree or equivalent experience, preferably in Marketing
Must have 3-5 years of relevant marketing, brand and/or product management experience
Proficient in Excel, forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases
Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
Strong presentation, written and verbal skills; experience with Microsoft suite is required
Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment
Experience selling /presenting to retail buyers, Toy category experience preferred
Experience in trade shows, product & lifestyle photography shoots, consumer insights
Ability to travel, as needed
Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
We believe strongly in the philosophy that we are Better Together and that the collaboration and teamwork of being with each other in the office supports our culture the best. For this reason, we work in the office Monday through Thursday. We have chosen Friday as our weekly remote workday as we believe it to be the day that is most beneficial and effective for Basic Fun! and our employees.

OUR CORE VALUES!

We Love Delivering WOW!
Act with Integrity and Do the Right Thing.
Inspire Passion for Creativity and Innovation.
Be Disciplined to Create Lasting Impact.
Play, Have Fun and Laugh Together.
Embrace Humility.
Pursue Growth and Learning.
Hustle and Act with a Sense of Urgency.
Commit to Excellence.
Gratitude Keeps Us Grounded.

Basic Fun! is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse environment and are proud of our inclusive culture.

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