Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages.  Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world.  Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues.  The Company is proud to have long-term, valued licensing partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA.  Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands.  All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

POSITION OVERVIEW:

This position will be responsible for driving revenue and profit growth by managing and optimizing our presence on primarily Amazon US, as well as other e-com sites. Working with the team to increase product visibility, driving traffic, and converting glance views into sales. This role requires a deep understanding of Amazon's marketplace from a 1P perspective, strong analytical skills, and the ability to robustly communicate and collaborate with cross-functional teams.  Collaborating internally and with our Amazon business partners to drive profitable growth is a key component to the E-Commerce Sales Director role.  Additionally implementing best practices and implementing specific strategies for our other key retail partners (IE WM.com & Marketplace, Target.com, TikTok, etc.).

Skills, knowledge, and abilities:

Education: Bachelor's degree in business, marketing, or a related field.

Experience:

• Bachelor's degree in business, marketing, or a related field.
• 7+ year’s experience in managing and optimizing Amazon seller accounts to drive sales growth.
• Strong understanding of Amazon's marketplace, algorithms, and best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and collaboration skills to effectively work with cross-functional teams to include Amazon corporate.
• Detail-oriented with the ability to manage multiple projects and priorities simultaneously.
• Self-motivated and results-driven with a strong sense of ownership and accountability.
• Proficient in Microsoft Office Suite, especially Excel, for data analysis and reporting. Familiarity with Amazon advertising tools and strategies, such as Sponsored Products and Sponsored Brands, to drive targeted traffic and increase sales.
• Knowledge of SEO best practices and how to optimize product listings for search rankings.
• Experience with inventory management and fulfillment processes on Amazon.
• Ability to adapt to changes in Amazon's policies, guidelines, and algorithms.
• Strong problem-solving skills and the ability to think creatively to overcome challenges and drive sales growth.
• Knowledge of competitor analysis and market research techniques.
• Familiarity with customer service best practices and the ability to provide exceptional customer support.
• Experience with data analysis tools and software, such as Google Analytics or Amazon Vendor Central analytics.
• Knowledge of all Amazon operations regarding both 1P and 3P. Experience developing strategic plans for managing larger portfolios with focus on managing consumer demand.
• Familiarity with AVS and knowledge how to best utilize, elevate, manage and analyze the service to ensure ROI.
• Ability to work independently and take initiative, while also being a team player.
• Strong organizational and time management skills to meet deadlines and deliver agreed upon results.
• Knowledge of e-commerce and online retail trends.
• Ability to adapt in a fast-paced and dynamic work environment.
• Strong skills & knowledge of Microsoft PowerPoint, Excel, Access, AI Tools, etc.
• Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
   

We believe strongly in the philosophy that we are Better Together and that the collaboration and teamwork of being with each other in the office supports our culture the best.  For this reason, we work in the office Monday through Thursday.  We have chosen Friday as our weekly remote workday as we believe it to be the day that is most beneficial and effective for Basic Fun! and our employees.
 

OUR CORE VALUES!

• We Love Delivering WOW!
• Act with Integrity and Do the Right Thing.
• Inspire Passion for Creativity and Innovation.
• Be Disciplined to Create Lasting Impact.
• Play, Have Fun and Laugh Together.
• Embrace Humility.
• Pursue Growth and Learning.
• Hustle and Act with a Sense of Urgency.
• Commit to Excellence.
• Gratitude Keeps Us Grounded.

Basic Fun! is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse environment and are proud of our inclusive culture