Manager, Paid Social

Hawke was founded on the idea that every modern business needs a CMO-level expert to

lead digital marketing efforts. We customize data-driven, performance-focused solutions to

help launch, scale, and invigorate businesses of all sizes, industries, and revenue models.

We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been

featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients

such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to

create our dynamic culture.

Job Summary

Reporting to Sr. Manager and Director of Paid Social the Manager, Paid Social loves

diving into data and is an analyst at heart, knows how to transform recommendations

and solutions into ROI-positive campaigns

Job Responsibilities

● Support the day-to-day account management of Paid Social clients and take full ownership of

all activities.

● Develop, execute, and manage day to day Facebook/Instagram and other social platforms

strategy, tactics, & execution.

● Responsible for all client deliverables, campaign performance and reporting.

● Must be comfortable regularly communicating with clients over the phone and video calls.

● Demonstrate knowledge of direct response/ecommerce paid social media execution

strategies & tactics.

● Solid knowledge of direct response, ROI, ROAS and CPA paid social media metrics, Google

Analytics, marketing data trends, & insights.

● Have an understanding of the complete marketing picture, how all channels and forms of

communication drive a client’s business.

● Must understand the role of Facebook/Instagram in terms of marketing mix.

Job Skills

● Advanced knowledge of Facebook Ads Interface and other social platforms.

● 2-3 years of experience in a Paid Social or Paid Media related position

● Highly experienced in retargeting strategies and tactics.

● Ability to work both independently and in a team environment.

● Impeccable time management skills, including the ability to handle multiple

direct reports, projects and ongoing operational tasks, while effectively

managing changing internal and client-facing priorities. Highly experienced with

audience segmentation, messaging, flighting and budgeting.

● Understands and can teach the importance of Facebook pixel placement and placing/QA'ing

all standard conversion events.

● Can execute on and teach manual bidding for conversions and standard events, ad fatigue

and refresh, and general account/campaign optimization.

● Positive, "can-do" and "will-do" attitude when working with clients and internal partners

Hawke Media 6/21● Approaches all challenges as new learning and growth opportunities, with a solution-oriented

mindset.

● Makes novel and innovative contributions to refine and improve channel on-boarding &

launch processes based on new platforms and media/market trends, executions, ideologies,

etc.

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