Account Manager, EMS

Job Title:  Account Manager              

Department:  EMS Account Management

Location:   Remote

Reports to:  Director, Account Management

(Max Salary:  $70,000/annually)

Who You Are

The Account Manager plays a pivotal role in driving lead generation and growth for our university partners by developing, managing, executing, and analyzing comprehensive marketing campaigns across digital media, creative assets, email marketing, website development, and social media. As the primary point of contact for university partners, you’ll collaborate closely with internal teams to ensure seamless execution and outstanding results.

Your main focus will be managing digital media campaigns, including but not limited to Google, Facebook, Instagram, and Microsoft platforms. Working alongside a team of digital buying experts, you’ll be responsible for delivering campaign performance that exceeds partner expectations.

Success in this role will be measured by your ability to retain and expand client business, consistently meet inquiry forecasts, and adjust marketing strategies to align with enrollment goals. You’ll be accountable for meeting deadlines, ensuring timely delivery of assets, and juggling multiple projects simultaneously, all while leading teams that you don’t directly supervise.

Here are the abilities that we seek out: 

• Deep understanding of the partner’s business and how to leverage digital campaigns to achieve their goals.
• Understanding the partner’s student demographic, competition, and the education marketing landscape.
• Detail–oriented management of client deliverables to ensure timely execution of strategy.
• Excellent interpersonal, verbal, and written communication.
• Organized, with the ability to multi-task, prioritize, and deliver.
• Understanding of data collection and delivery systems with an eye towards troubleshooting problems and suggesting adjustments to improve efficiency.
• Review and analysis of performance metrics to ensure campaign and client goals are met, recommending adjustments for improvement, and setting expectations for future performance.
• Develop and monitor testing plans across all areas of the digital campaigns and website properties.
• Communicate strategy, direction, and performance expectations for partner school to internal resources.
• Review creative and project status plans and escalate issues as necessary.
• Provide superior customer service and work quality while demonstrating attention to detail, flexibility, and innovation in resolving problems quickly.

Who We Are  

EducationDynamics

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.

Our ability to design and execute on a cohesive and unified brand to better serve the Modern Learner is further strengthened by the specialized expertise of our sister companies, RW Jones Agency and Rankin Climate. These two entities allow us to offer a broader and more impactful range of solutions.

What You Offer

Education

• Bachelor’s degree in Marketing, Advertising, or related field of study a plus

Experience

• Agency or client-side experience in digital performance marketing as a buying specialist or account manager, with a focus on Higher Education or related fields.
• Proven success in account management, demonstrating client retention, growth, and profitability.
• Strong understanding of the Higher Education and Post-Secondary Education sector.
• Proficient with Microsoft Office, CRM tools a plus.
• Ability to develop and manage performance metrics, ensuring campaign success.
• At least three years of demonstrated experience, including:
  • Experience with performance marketing in Higher Education or related fields.
  • Expertise in interpreting data from multiple sources to create successful campaigns.
  • Strong presentation skills for both internal teams and external clients.
  • Media and integrated marketing proficiency.
  • Budget and expense management for both internal and external clients.
  • Critical thinking, decision-making, problem-solving, and attention to detail.

Special Requirements Specific to Job:

• Travel which varies month by month but can exceed 30% for some months

What We Offer

Our Core Values: 

Working Together
We value the people we work with and genuinely enjoy the work we do together.

Working with Standards
We hold ourselves to high standards.

Driving Great Outcomes
We focus on achieving results and making a real impact.

Our Commitment to Advancement 

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves. 

 Other advantages to working at EDDY include: 

• Medical, dental and vision coverage 
• 401K Plan 
• Remote work or flexible schedules 
• Unlimited Paid Time Off (PTO) 
• Training and growth opportunities 

Physical Factors 

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal.