Digital Marketing Strategist

Job Title:  Digital Marketing Strategist (Awareness)

Reports To:  Senior Manager, Digital Media

Department:  EMS Marketing

Location: Remote

Who You Are:

As a Digital Marketing Strategist, you will be responsible for the performance and growth of pay per click (PPC), paid social, and retargeting/display campaigns for our partner schools. Additionally, you will be managing social media strategies on behalf of our partner schools to drive engagement with prospective students.  The Digital Media Strategist works as part of a cohesive Marketing team to increase traffic, engagement, and brand awareness for client partners. Candidates must show a detail-driven digital marketing background. Emphasis for this role will be on paid media buying and planning to drive qualified conversions.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Here are the abilities we seek out:

• Develop, execute, and manage full funnel marketing strategies to drive awareness, consideration and lead generation websites and landing pages.
• Optimize marketing performance to client goals through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns.
• Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on campaign strategy and effectiveness in addition to leveraging self-created reporting to evaluate performance specific to the channel or medium.
• Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI.
• Test the performance of ad creative, landing page design, beta opportunities, new vendors and other campaign elements to improve results.
• Manage relationships with multiple vendors, working closely to optimize budget and performance.
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings.
• Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other.
• Develop, execute, and manage social media marketing strategies to drive traffic and engagement for Awareness campaigns across: Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, LinkedIn, and other social media platforms.
• Identify and present new opportunities and areas of growth to clients and prospects that will improve their digital marketing ROI including but not limited to one-off projects such as audits.

Who We Are

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.

EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 425 members across the country.

What You Offer:

 Self-Motivated: You are constantly digging into the data and pushing your account(s) to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals

• Accountable: You take responsibility for your actions and your client’s performance
• Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
• Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
• Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges
• Creativity: successful people in this role have a passion and eye for creative and the creative process

Educational Requirements and Background:

• Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Required Skills:

• 2+ years of client-facing experience with managing social media profiles and growing followers/audience
• Google Ads, TikTok, Snapchat, Reddit, Facebook Blueprint, or related certification
• Proficiency in Excel

 Preferred Skills:

• Proficiency using GA4 to identify and report on performance trends
• Proficiency in Microsoft Excel, specifically for trend analysis
• Knowledge of Tableau or Databricks
• Familiarity with HTML and JavaScript
• An understanding of the Higher Education and Post-Secondary Education sector
• Proficiency with the Adobe Creative Suite, including Photoshop and Premiere Pro, and Canva for photo and video content
• Graphic design and content creation
• An understanding of the Higher Education and Post-Secondary Education sector

What We Offer:          

Our Core Values:

Working Together

We value the people we work with and genuinely enjoy the work we do together.

Working with Standards

We hold ourselves to high standards.

Driving Great Outcomes

We focus on achieve results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY include:

• Medical, dental and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

Physical Factors

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear.   Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.