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Director, Marketing Strategy

Job Details

Full Time

Description

Position Title: Director of Marketing Strategy

Department:  RW Jones Agency

Location: Remote

 

Who You Are

Do you thrive on innovation and have a passion for shaping the future of higher education? We are seeking a visionary Marketing Strategist to lead the development and execution of comprehensive marketing strategies for universities and colleges that drive enrollment, enhance brand perception and fuel growth.

This role demands a strong leader and independent thinker with a proven track record in leading marketing strategy, brand activation and organizational audits. You'll take on interim leadership positions at universities and colleges, serving as vice president or chief marketing officer for designated periods, offering you the chance to directly transform the marketing landscape within higher education. If you're passionate about higher education, possess a strategic mind and thrive on innovation, we encourage you to apply. Join our team and help transform the future of higher education marketing.

 Here are the abilities we seek:

  • Lead the activation of brand strategy for universities and colleges using multiple marketing initiatives designed to resonate with primary audiences, create memorable interactions to build brand reputation, increase student engagement, and drive revenue and fundraising goals.
  • Manage and oversee brand roll-out implementations, coordinating with internal colleagues and clients to ensure timely and effective application of the roll-outs.
  • Create and direct innovative marketing strategies and plans tailored to each client's unique needs while aligning with institutional mission, vision, and values.
  • Conduct organizational audits to assess current practices, identify gaps, and make recommendations to enhance brand visibility and effectiveness by building high-performing marketing and communications teams.
  • Serve as a fractional chief marketing and communications officer, providing high-level strategic guidance and oversight as needed.

Who We Are

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation and enrollment management for over 500 US colleges with a focus on adult online education.

EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 280 members across the country. For more information, please visit EducationDynamics.com.

 

Qualifications

What You Offer

Educational Requirements and Background

  • Bachelor’s degree in marketing, communications, or a related field; master’s degree preferred.
  • Ten years of experience in marketing strategy development.

Required Skills

  • Proven experience building marketing strategies and rolling out elements of a brand strategy. conducting marketing audits and brand strategy development.
  • Strong analytical skills, including interpreting data to make informed decisions.
  • Experience overseeing multiple initiatives simultaneously.
  • Excellent verbal and written communication skills, including the ability to present ideas clearly to members of university and college leadership teams.
  • Self-starter with the ability to work independently and thrive in a fast-paced environment.
  • Ability to work independently while maintaining communication with clients and team members to collaborate and ensure cohesive marketing and branding efforts.
  • Familiarity with digital marketing tools, analytics platforms, and marketing trends in higher education.

What We Offer

Our Core Values:

Working Together

We value the people we work with and genuinely enjoy the work we do together.

Working with Standards

We hold ourselves to high standards.

Driving Great Outcomes

We focus on achieving results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

 

Physical Factors:

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

 

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.

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