Website Marketing Strategist

Job Title: Website Marketing Strategist

Department: EMS

Location: Remote

Reports to: Director of Website Marketing

(Salary range: $60,000 -$77,000/annually)

Who You Are

We are currently seeking a Website Marketing Strategist with a strong background in SEO strategy and a proven track record in client-facing roles. This role demands a balance between technical acumen and interpersonal skills, as you will be responsible for formulating, implementing, and optimizing SEO strategies while communicating effectively with our partners. As a Website Marketing Strategist, your focus will be on improving website performance through search engine optimization, content marketing, and conversion rate optimization.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Here are the abilities that we seek out:

• Develop, execute, and manage comprehensive search engine optimization and website marketing strategies to increase traffic and improve conversion rates on client websites.
• Ensure client goals are met through organic growth strategies, encompassing technical SEO, content marketing, and conversion rate optimization.
• Forge strong relationships with Account Management and Marketing leadership to devise, implement, and evaluate campaign strategy and effectiveness.
• Perform in-depth data analysis to identify trends, shifts, and opportunities to enhance performance and ROI.
• Test and optimize website conversion elements for improved results.
• Present new opportunities and growth areas to clients, aimed at enhancing their digital marketing ROI.
• Regularly participate in client calls, discussing campaign performance, data interpretation, and devising action plans based on your findings. Excellent communication and presentation skills are crucial in this role.

Who We Are  

EducationDynamics

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.

Our ability to design and execute on a cohesive and unified brand to better serve the Modern Learner is further strengthened by the specialized expertise of our sister companies, RW Jones Agency and Rankin Climate. These two entities allow us to offer a broader and more impactful range of solutions.

What You Offer

Education

• Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Experience

• 2+ years of experience with managing organic search campaigns and website performance
• Client-facing experience with search engine optimization, content marketing, UX/CRO, and other organic growth tactics
• Proficiency using Google Analytics, Google Search Console, and other tools to identify and report on performance trends

Preferred Skills

• Google Analytics 4 certification
• Experience with 3rd party management tools, such as SEMrush, Moz, etc.
• Familiarity with HTML and JavaScript
• An understanding of the Higher Education and Post-Secondary Education sector

What We Offer

Our Core Values: 

Working Together
We value the people we work with and genuinely enjoy the work we do together.

Working with Standards
We hold ourselves to high standards.

Driving Great Outcomes
We focus on achieving results and making a real impact.

Our Commitment to Advancement 

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves. 

 Other advantages to working at EDDY include: 

• Medical, dental and vision coverage 
• 401K Plan 
• Remote work or flexible schedules 
• Unlimited Paid Time Off (PTO) 
• Training and growth opportunities 

Physical Factors 

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal.