Marketing and Digital Product Specialist

A GREAT PLACE TO WORK AND BANK

Join our team! 1st Security Bank team members deliver service that "WOWs" each other and our customers. We value relationships, teamwork, community, and professional growth in a safe, friendly, and progressive workplace. We celebrate diversity and support equality for all. If you share these core values and are committed to career excellence, let us help you reach your dreams!

If you are the type of individual that would enjoy working at one of the Puget Sound's Best Places to Work for 9 years in a row and focuses on providing an exceptional client experience, then 1st Security Bank is the place for you. 1st Security Bank was named a bronze medal winner in its class in the Puget Sound Business Journal's Best Workplaces contest in its first year nominated and is also consistently rated a 5 star Bank in Washington State by Bauer Financial, an independent bank rating firm.

POSITION SUMMARY:

This is a key role focused on creating, implementing, tracking, and optimizing our digital marketing campaigns and web presence across multiple channels. The ideal candidate has an intermediate digital marketing, web analytics, and a general marketing background. Must have experience with one or more content management systems (CMS), Project Management experience, and an ability to quickly learn and adapt to new systems. This role will also be active in projects relating to continued Digital Marketing Innovation for the Bank.

In this role, you must be able to multi-task, be highly self-motivated, proactive, and have a working knowledge of current marketing tools, strategies, and best practices to add to the team.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Must be a team player

• Must live our core values

• Supports internal and external customer requests

• Self-starter with minimal supervision 

• Excellent verbal and written skills

• Strong organization and time management skills

• Assists with regular updates to the public website via a proprietary content management system

• Closely monitor Google Analytics, Search Console, and related web analytics tools

• Assists with setup and tracking of custom audiences, conversion goals, and related engagement events using Google Analytics and Google Tag Manager

• Maintain and update page schemas; monitor website for technical SEO opportunities and WCAG 2.1 compliance

• Setup of digital ad campaigns across Google, Microsoft, Facebook, LinkedIn, and exchanges

• Manages campaign budgets, expenses, and administrative duties related to marketing projects

• Manage and grow local SEO presence with timely responses to customer questions and reviews

• Supports Digital Marketing Manager in researching and presenting new digital marketing opportunities

• Actively participate in strategic planning in regular team meetings

• Project management of projects into the larger marketing plan

• Supports the VP of Marketing and the marketing team on special projects and initiatives as needed

• Works with the Compliance team to ensure all digital advertising campaigns and posted web content meets bank regulatory requirements

• Co-creation, tracking and management of a master marketing promotional dashboard

• Works with team to create specific marketing KPI’s and ROI’s to consider tracking

• Managing Project Management for the team (Monday.com)

• Oversee project management of the organizational ‘Change Management / Growth’ as related to Marketing

• Co-lead discovery sessions / scoping roadmaps for larger Bank projects with project decks (interface with VPM team)

YOU WILL BE ELIGIBLE FOR

• Full medical, dental, and vision coverage for individual or family plan.

• Life insurance.

• Long-term disability insurance.

• 401K matching program.

• Paid sick and vacation time.

OUR CORE VALUES

• Relationship Driven - we strive to "WOW" (surprise, excite and delight) each other and our customers.

• Ethical - fair, honest and act with integrity.

• Lead by Example - maintain a positive attitude, show respect for others, and have some fun!

• Accountable - we take our responsibilities seriously and we meet our commitments with urgency.

• Team Player - dependable, enthusiastic contributor to team success and to the greater good of the bank.

• Embrace Dreams - we encourage each other to reach for our dreams.

• Diversity - we celebrate diversity and support equality for all.

• Community Oriented - we actively support our communities and the Bank's CRA initiatives.

• Open and Honest Communication - always professional, responsive, and timely.

EDUCATION and/or EXPERIENCE

• Minimum of three years of experience in Marketing and Digital Marketing

• A bachelor’s degree in marketing, or in Communications or relevant field is preferred

• A proven track record of successful project deliverables, including the creation of digital ad campaigns across multiple networks and channels

• Experience using Google Analytics and Google Tag Manager to monitor and optimize website traffic

• Experience using Microsoft Excel to manipulate and analyze data

COMPUTER SKILLS

To perform this job successfully, an individual should be proficient in the Adobe creative products suite including inDesign, Photoshop, Illustrator and Acrobat, as well as Microsoft Office products suite, including Word, Excel, PowerPoint and Publisher. Proficiency with other database software is useful.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee will primarily operate in a general office environment, using office equipment such as a phone and a computer. 
• The noise level in the work environment is moderate as compared to a private office with light foot traffic and office equipment.  The employee must be able and willing to work in an open environment and able to interact frequently with other departments.