Marketing Director and Internal Consultant

Purpose and Scope of Position

The Marketing Director and Internal Consultant (the “Director”) oversees the entire marketing function, including the company’s promotion and advertising efforts, to drive sales and build brand awareness. The Director works closely with the Executive Leadership Team to build a brand that reflects the varied missions of the WD Companies and connects with the values of customers. The role acts as marketing team lead, and develops and enforces guidelines for producing promotional content and interacting with customers. The Director develops an overall marketing plan, approves campaigns, KPI’s, measures the return on investment of various advertising methods, and develops and implements brand campaign strategy. Duties also include conducting competitor research.  

Duties and Responsibilities

• Lead the marketing department and oversee the launch of new products or promotions.  

• Coordinate market research and analyze the resulting data to identify the values and buying habits of target customers. 

• Assess and create the company’s marketing plans and strategies, and planning, coordinating, and directing marketing efforts.  

• Conduct competitor research, including assessing demand for services and products.  

Other duties of the Director may include:  

Marketing Strategy and Planning 

• Communicate the marketing plan. 

• Build brand awareness, including positioning. 

• Identify the company’s potential customers. 

• Develop marketing strategies for new products or services that comply with current company goals. 

• Collaborate with other executives to make high-level decisions regarding the budget and the direction of company marketing efforts. 

Advertising and Promotions 

• Create and manage advertising campaigns. 

• Develop promotions. 

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies. 

Project Management 

• Coordinate marketing projects from beginning to end. 

• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content. 

• Outline a product timeline and oversee the project’s successful execution. 

Content Creation 

• Work with in-house counterparts and other content creators to create the desired content. 

• Create and maintain a successful brand and image that attracts customers to the product or service. 

Financial Management 

• Develops and understands finance and budgets to include research and development appropriations, expenditures, and profit-loss projections. 

• Create and manage budgets for the department. 

• Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective. 

Market Research 

• Research competitors to stay current with similar products or services. 

• Compile lists that describe the company’s offerings. 

Relationship Management 

• Develop, with the various members of WD Companies’ sales, marketing, and communications teams, successful strategies and campaigns that attract new customers and retain current clients. 

• Develop and maintain relationships with external vendors whose products or services will be needed for the product. 

Product Management 

• Determine the type of advertising and marketing content that should be created and distributed. 

• Ensure performance data used in marketing narratives are managed, accurate, current, and consistent across all WD brands. 

• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content. 

• Work with in-house or external writers and other content creators to create the desired content. 

• Outline a product timeline and oversee the project’s successful execution. 

• Create and manage budgets for product marketing. 

Job Requirements 

Basic Qualifications (i.e. education, certifications, etc.) 

Educational Qualifications 

• Bachelor's Degree: Marketing, communications, business, or a related field. 

• Master's Degree (Optional): An MBA or a master's in marketing is preferred. 

Key Certifications 

All preferred, not required:

•  American Marketing Association Professional Certified Marketer 

• International Institute of Marketing Professionals Certified Marketing Management Professional 

• Simplilearn Digital Marketing Expert 

• HubSpot Academy Content Marketing Certification 

• Google Analytics Individual Qualification 

• Sales & Marketing Executives International Certified Marketing Executive 

Knowledge, Skills, Abilities, & Experience 

Work Experience 

• At least 5-10 years in marketing, with several years in a managerial or senior role. 

• Experience leading a marketing team. 

• Past work with digital marketing forms like content marketing and social media marketing. 

• Proven budget management abilities. 

• Working knowledge and understanding of profit-loss statements and expense management. 

Skills and Competencies 

• Able to thrive in a fast-paced, ever-evolving, entrepreneurial work environment. 

• Able to innovate effective marketing narratives for products never offered before. 

• Strong sales, communication, and presentation skills. 

• Ability to think and plan strategically to create effective goals and objectives. 

• High stakeholder and project management competence. 

• Attention to detail. 

• Robust copywriting skills. 

• Ability to multitask and possess practical time management skills. 

• Excellent written, verbal, and interpersonal communication skills. 

• Professional work ethic. 

• Ability to lead groups and be decisive. 

• Collaborative skills to accept and incorporate ideas into strategies. 

• Time management and organization to meet strict deadlines. 

• Ability to recognize trends and stay ahead of them. 

• Proficient with analysis and design software. 

• Knowledge of internet marketing campaigns, including SEO. 

Marketing and Advertising 

• Familiarity with the creative side of design and marketing. 

• Negotiate advertising contracts. 

• Determine what type of media to use in an advertising campaign. 

Market Research and Strategy 

• Undertake market research studies and analyze the results to better understand the market and customer tastes. 

• Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service. 

Physical Requirements 

• Prolonged periods sitting at a desk and working on a computer 

• Must be able to lift 15-lbs.