Paid Search Specialist
Job Type: Full-time
Location: Wentzville MO, 63385
Pay: $55,000-60,000 per year- Based on Experience
Flexible Schedule
As a Paid Search Specialist at etrailer.com (the leading online retailer of trailer, towing, and RV accessories in the US), you'll be responsible for driving double-digit growth of our business by managing, optimizing, and further developing our immense ad portfolio. You'll research search terms to understand customer intentions while they shop with us. And use your creative insights and strategic initiatives in paid search will further our mission to build the most personalized shopping experience possible. This is a permanent, full-time position with benefits located at our office in Wentzville, MO.
Your Responsibilities:
- Manage the day-to-day aspects of advertising campaigns, including writing ad copy, testing, bid management, and keyword research
- Create, test, and report on ad creatives within campaigns
- Stay current on paid search trends and assess potential new opportunities
- Quickly and profitably grow spend across new campaigns to meet ROI goals
- Creatively collaborate with web team to ensure we deliver exceptional customer experiences via ad landing pages
- Support data analysis, search query research, and development of ad reporting
- Collaborate actively with the rest of the team and create new processes to optimize existing operations
- Get hands-on with our products to help provide the best solutions
Your Skill Set:
- 2+ Years Experience with Google Ads, Microsoft Ads, and Google Analytics.
- Proficient in MS Excel, pivot tables, formulas, etc.
- Ability to review data, conduct experiments, analyze results, and effectively communicate next steps
- A love of numbers
- Ability to manage your own time effectively
What you’ll need to succeed:
You’re passionate about paid search, data, and uncovering what drives customer intent. With a curious and analytical mindset, you love solving problems—both for the business and for customers. You thrive on digging into data to discover smarter, more effective ways to connect people with the right solutions at the right moment. You’re fascinated by the complexity of the customer journey—from initial research and product comparisons to the final purchase—and you see paid search as a powerful tool to influence each stage. You're always on the lookout for new insights, meaningful data points, and better ways to communicate them through clear, actionable reporting.
Why etrailer.com?
etrailer.com is the US's leading online retailer of trailer, towing, and RV accessories. We're not an ordinary eCommerce retailer. We're more than a few developers and marketers sitting in a small office just trying to convince you to buy at the cheapest price. At etrailer.com, you'll find an entire company dedicated to helping customers find the best possible solutions for their needs. Our team of 400+ people creatively work together to ensure that each person who visits our website has the most personalized shopping experience on the web. As a part of this team, you'll dig deep to understand the problems our customers are trying to solve and how etrailer can connect them to solutions via paid search initiatives.
