ESSENTIAL JOB FUNCTIONS:
- Develops proactive media relations strategies to drive awareness of and interest in the College and its programs.
- Creates and distributes informative and engaging communication materials in print and digital form to external media partners and stakeholders. Materials include press releases, articles, and internal/external newsletters.
- Manages communications and represents the College during urgent situations requiring immediate communications, including media, social media, and external inquiries.
- Provides appropriate responses to all other media inquiries.
- Organizes and arranges the logistics of news conferences during special announcements and special events.
- Develops and maintains relationships with local media to ensure the most effective positioning of the College in external channels in order to strengthen our reputation.
- Manages the College’s external website.
- Manages the College’s intranet, KoalaConnection.
- Trains and supervises website content editors across campus.
- Leverages media monitoring tools to report and improve upon key metrics.
- Assists with video scripting, shooting, and editing for special projects.
- Coordinates on-campus photography including advertising photo shoots, event photography, and student photography team.
- Provides communication support for internal stakeholders across the College, such as the President's Office, Admissions, Development, Athletics, and Alumni Relations.
- Collaborates with the marketing team to develop and execute a content marketing strategy to further drive engagement through social and web channels.
- Performs other related duties as assigned.
MINIMUM REQUIREMENTS TO PERFORM WORK:
- Bachelor’s degree in marketing, communications, business administration or closely related field.
- Seven (7) years of experience in a communications role in a public-facing organization.
- Three (3) years of serving in a leadership capacity on a communications team in a public-facing organization.
- Prior experience in crisis communications.
- Excellent written and verbal communication skills.
- Superior editing and proofreading skills.
- Prior experience with AP writing style.
- Ability to develop content, such as articles and media angles.
- Ability to supervise student workers.
- Must be proficient in Microsoft Office Suite, utilizing Outlook, Word, Excel, PowerPoint and Microsoft Teams.
DESIRED QUALIFICATIONS TO PERFORM WORK:
- Experience using PR/media monitoring services.
- Experience in working on Drupal, WordPress, and similar web platforms.
- Experience in email marketing platforms, including Mailchimp and Constant Contact.
- Proficiency in one or more Adobe Creative Suite programs (e.g., Premiere, Photoshop, InDesign, Illustrator).
- Proficiency in Canvas.
KNOWLEDGE, SKILLS AND ABILITIES:
- Ability to work independently with little direction.
- Ability to plan, organize and prioritize work.
- Ability to meet schedules and timelines.
- Ability to understand and follow oral and written directions.
- Ability to communicate effectively, both orally and in writing.
- Ability to establish and maintain effective working relationships with others.
PHYSICAL DEMANDS:
Requires sedentary work that involves walking, standing, lifting, carrying, pushing and pulling some of the time and involves exerting up to 10 pounds of force on a recurring basis or routine keyboard operations.
WORKING CONDITIONS:
Work environment risks exposure to no known environmental hazards.
Application Instructions:
Please attach the following documents when applying:
- Cover Letter
- Resume
- 2-3 Writing Samples (including at least one example as a press release).
EOE M/F/D/V
